More music, more listeners, no problems.
The hit 4.8 trillion streams in 2024, a new single-year record, Luminate香蕉视频直播檚 found. That香蕉视频直播檚 up 14% from 2023, which held .
If you streamed a lot more music in 2024 香蕉视频直播� and in particular, a lot of women pop performers 香蕉视频直播� you are not alone.
In the U.S., on-demand audio streams grew at a rate of 6.4%, totaling 1.4 trillion.
Contemporary music is fueling the growth. The overwhelming majority of U.S. plays 香蕉视频直播� 79.5% 香蕉视频直播� were from songs released in 2010 or later. Songs released between 2020 and 2024 accounted for nearly half of all streams.
And , 2024香蕉视频直播檚 most-streamed songwriter worldwide, is only partially responsible.
Pop rules
Midway through 2024, that Latin music had become the fastest growing streaming genre in the United States 香蕉视频直播� up 15.1% from summer 2023 香蕉视频直播� followed by pop, rock and country.
A lot can change in half a year, because now pop leads, followed by rock and Latin.
香蕉视频直播淲e saw some interesting trends within the U.S.,香蕉视频直播� said Jaime Marconette, Luminate香蕉视频直播檚 vice president of music insights and industry relations.
香蕉视频直播淟atin was the fastest-growing U.S. streaming genre in the first half of the year based on growth of genre streaming share. However, due to a shift of streaming activity in the second half of the year, pop took the No. 1 spot 香蕉视频直播� Female solo artists led this surge in pop consumption, as streams of their music were responsible for nearly two-thirds of all audio streams amongst the top 100 pop artists in the U.S.香蕉视频直播�
The shift is led by six women who dominated pop香蕉视频直播檚 streams in the U.S.:
1. Taylor Swift with 12.8 billion streams
2. Billie Eilish with 4.46 billion
3. Sabrina Carpenter with 3.71 billion
4. Ariana Grande with 3.12 billion
5. Olivia Rodrigo with 2.76 billion
6. Chappell Roan with 2.49 billion
That香蕉视频直播檚 at least partially reflected in the top 10 global streaming songs as well:
1. Benson Boone香蕉视频直播檚 香蕉视频直播淏eautiful Things香蕉视频直播�
2. Sabrina Carpenter香蕉视频直播檚 香蕉视频直播淓spresso香蕉视频直播�
3. Billie Eilish香蕉视频直播檚 香蕉视频直播淏irds of a Father香蕉视频直播�
4. Teddy Swims香蕉视频直播� 香蕉视频直播淟ose Control香蕉视频直播�
5. Lady Gaga and Bruno Mars,香蕉视频直播� 香蕉视频直播淒ie with a Smile香蕉视频直播�
6. FloyyMenor, 香蕉视频直播淕ata Only香蕉视频直播�
7. Shaboozey, 香蕉视频直播淎 Bar Song (Tipsy)香蕉视频直播�
8. Hozier, 香蕉视频直播淭oo Sweet香蕉视频直播�
9. Taylor Swift, 香蕉视频直播淐ruel Summer香蕉视频直播�
10. Sabrina Carpenter, 香蕉视频直播淧lease Please Please香蕉视频直播�
Regional Mexican music continues to grow
Even if pop has replaced Latin music as the fastest growing streaming genre in the U.S., the music is not slowing down in popularity. In 2024, regional Mexican music overtook Latin pop as the largest Latin subgenre in the U.S.
香蕉视频直播淟atin still grew by both volume and its share of total U.S. audio streaming during the course of 2024,香蕉视频直播� Marconette said. 香蕉视频直播淲hen looking at Latin subgenre activity, Regional Mexican dominated in terms of growth.香蕉视频直播�
香蕉视频直播� a catchall term that encompasses mariachi, banda, corridos, norte帽o, sierre帽o and other genres 香蕉视频直播� has become a global phenomenon over the last few years, topping music charts and reaching new audiences as it crosses borders.
The genre reached 28.57 billion streams in 2024, followed by Latin pop with 24.09 billion.
Rap and R&B are forever
Pop rules, but just like 2023, when it comes to overall music streaming in the U.S., R&B and hip-hop still lead, accounting for more than one in every four streams stateside.
In 2024: Rap and R&B accounted for 341.63 billion on-demand audio streams, followed by rock with 234.22 billion, pop with 165.49 billion, country with 117.58 billion and Latin with 113.02 billion.
