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Doorknocking still effective in modern elections

香蕉视频直播淔ace-to-face is always the best way to do anything,香蕉视频直播 said local Liberal candidate
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Maria Tokarchuk, volunteer for Kelowna-Lake Country NDP candidate Justin Kulik, knocking on a door in the Rutland area. (Michael Rodriguez - Capital News)

Knock knock.

Who香蕉视频直播檚 there?

It香蕉视频直播檚 your local candidate for parliament 香蕉视频直播 and according to the experts, it香蕉视频直播檚 no joke.

As electoral campaigns and platforms continue to adapt to the digital age, politicians and experts agree that traditional face-to-face interaction through door knocking is here to stay.

香蕉视频直播淧ersonal contact is still the best way to reach people,香蕉视频直播 said Maxime H茅roux-Legault, assistant professor in the department of economics, philosophy and political science at UBC Okanagan.

香蕉视频直播淥n social media, you香蕉视频直播檒l see ads, and you香蕉视频直播檙e going to see news articles. It香蕉视频直播檚 not the same thing as meeting the candidate.香蕉视频直播

READ MORE: Kelowna-Lake Country candidates talk climate change

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H茅roux-Legault said door-knocking boils down to three primary purposes 香蕉视频直播 persuasion, motivation and information.

香蕉视频直播淭he motivation aspect of door-knocking needs to be taken into account,香蕉视频直播 he said.

香蕉视频直播淧arties are not trying to gain new voters but motivate their voters to turn out on voting day.香蕉视频直播

The informational component pertains to candidates providing details surrounding voter registration and where local polling stations are, which also helps to increase turnout on election day.

Somebody who has had immense experience with door-knocking is local NDP volunteer, Maria Tokarchuk. She香蕉视频直播檚 been volunteering in various capacities with both the provincial and federal NDP on a local level since 1991.

In her view, what has changed most over the past 30 years are peoples香蕉视频直播 schedules.

香蕉视频直播淢ore people used to be at home and would answer the door,香蕉视频直播 said Tokarchuk with a slight chuckle.

香蕉视频直播淲e try to go in the evenings between 5:30 p.m. and 8:30 p.m., especially during the week. Probably half of the people are home.香蕉视频直播

Tokarchuk said it香蕉视频直播檚 been even more noticeable when trying to reach people by phone.

香蕉视频直播淲hen you phone people, they don香蕉视频直播檛 answer the phone,香蕉视频直播 she said.

香蕉视频直播淲hen you香蕉视频直播檙e at the door, people can look out the window and see you as a person, but on the phone, if they don香蕉视频直播檛 recognize the number, they don香蕉视频直播檛 pick it up.香蕉视频直播

READ MORE: PPC signs vandalized again in Kelowna

Some local candidates share similar sentiments.

香蕉视频直播淔ace-to-face is always the best way to do anything,香蕉视频直播 said Liberal Party candidate Stephen Fuhr.

香蕉视频直播淚n the 21st century, there are other options out there and they also bring different pros and cons.香蕉视频直播

Fuhr said while door-knocking is very useful, it香蕉视频直播檚 also very labour intensive and you can香蕉视频直播檛 connect with the same volume of people as you can through digital channels.

香蕉视频直播淣owadays, I think its a good healthy combination of both face-to-face and interaction on social media,香蕉视频直播 he said.

香蕉视频直播淨uality interaction is important but you also need reach. Social media can help you with that.香蕉视频直播

Conservative candidate Tracy Gray balances her approach, but added in the past four months she has door-knocked a distance equivalent to walking to Calgary and back.

香蕉视频直播淚t香蕉视频直播檚 all about connecting with people where they are. It香蕉视频直播檚 an especially important way to engage with retirees and seniors.香蕉视频直播



michael.rodriguez@kelownacapnews.com

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