Musicians are banning together in order to promote a Kelowna technology company with a creative twist.

notTV is filming a flash mob film shoot which will take place Saturday, July 8 at 3 p.m. Musicians will perform a one-take wonder of The Beatles香蕉视频直播� song With a Little Help from My Friends in honour of the 50th anniversary of the album Sgt. Pepper香蕉视频直播檚 Lonely Hearts Club Band.

The local entertainers will be dressed in costume and playing a variety of instruments to promote notTV, a company that is part of the Accelerate Okanagan Venture Acceleration Program which is developing an independent Canadian alternative to Netflix that will curate content with a focus on community.

香蕉视频直播淎s a Canadian company, we believe in the value of place,香蕉视频直播� said founder and CEO Travis Cross. 香蕉视频直播淭his country and its people have a lot to offer, and we香蕉视频直播檙e done being overlooked. Place will be an organizing feature of notTV. We香蕉视频直播檒l start by streaming Canadian-only content, and down the road we香蕉视频直播檒l make it so you can choose to stream, for example, only music videos from your hometown.香蕉视频直播�

As a co-operative, subscription-based platform owned and operated by its members, notTV will reward creators with revenues for posting content. Also, as an alternative to traditional media, the platform will allow its members to determine what belongs on notTV and what does not.

notTV has been nine years in the making. The idea for the platform stems from Cross香蕉视频直播檚 desire to have a positive impact by improving the lives of digital media artists, according to a notTV release.

香蕉视频直播淐ross wants to end the connection between artists and starving,香蕉视频直播� said spokesperson Lauren Hjalmarson. 香蕉视频直播淚 think we can all get behind that. Even those who don香蕉视频直播檛 consider themselves artists have a parent or a sibling who does, so we香蕉视频直播檝e all seen someone struggling to make it. notTV is meant to end that struggle. It香蕉视频直播檚 meant to broaden artists香蕉视频直播� networks and help them make an income from the creative work they do in digital media.香蕉视频直播�

notTV香蕉视频直播檚 month-long crowd funding campaign launches through Indiegogo July 14. Perks designed to appeal to art enthusiasts will be available in exchange for donations. notTV is also running a music video contest with a $500 prize throughout the month of July. Artists can enter through the and can earn extra votes by participating in the company香蕉视频直播檚 crowd funding video shoot downtown.