An international Hindu organization is urging that Nanaimo-based company Om Boys pull a jacket it deems offensive.
In a press release, Rajan Zed, Universal Society of Hinduism president, said a red plaid jacket, with the likeness of deity Ganesh holding a wrench and engine parts, is 㽶Ƶֱhighly inappropriate.㽶Ƶֱ Zed said Lord Ganesh is revered in Hinduism and is meant to be worshipped at temples and shrines.
㽶ƵֱInappropriate usage of Hindu deities or concepts for commercial or other agenda [is] not OK as it hurt the devotees,㽶Ƶֱ Zed said in the news release.
Zed also asked Om Boys and its CEO issue an apology.
Jesse Jeans, Om Boys spokesman, said it isn㽶Ƶֱt the company㽶Ƶֱs intention to offend anyone.
㽶ƵֱThat㽶Ƶֱs not what the brand㽶Ƶֱs about at all,㽶Ƶֱ said Jeans. 㽶ƵֱIt㽶Ƶֱs in my write-up on the 㽶Ƶֱabout㽶Ƶֱ section [of www.omboys.ca]. They㽶Ƶֱll see that it㽶Ƶֱs totally not to offend anybody.㽶Ƶֱ
According to Om Boys㽶Ƶֱ website, its mission is to raise awareness about Crohn㽶Ƶֱs, colitis and irritable bowel syndrome. The intention of Om Boys is to support a movement called Project Om, with proceeds going back to the community through random acts of kindness.
㽶ƵֱThe designs are not created to make fun of, or offend anyone. They are artistic creations of my world. Motorcycles, surf, skate, yoga, meditation, spirituality and the love for Vancouver Island. Everything we do is printed locally and designed by local artists,㽶Ƶֱ Jeans said in a subsequent e-mail. 㽶ƵֱOur customer base so far has come from all walks of life. Our next design might even have 㽶Ƶֱall㽶Ƶֱ the different religions riding motorbikes together, having fun, getting along and call it, 㽶ƵֱOne Love.㽶Ƶֱ㽶Ƶֱ
Zed was contacted and indicated he would be providing further comment.
The Nanaimo Hindu Cultural Society was contacted, but didn㽶Ƶֱt immediately respond to a request for comment.
reporter@nanaimobulletin.com
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