A group of UBC Okanagan students has proposed a solution to help increase road safety awareness in Lake Country.

Bachelor of Management students Jessica Stirling, Jacob Baycroft, Wasy Sami, and Xingjian Li will present the to the district council at its April 1 meeting.

The report states that road safety is a critical concern for Lake Country residents. It highlights increasing risks due to gaps in community engagement and education on road safety best practices, and a lack of awareness contributes to crashes, near-misses, and unsafe behaviours, putting all road users at risk.

A 2024 survey of 250 residents found that 51 percent of respondents believe road safety in Lake Country has worsened over the last three years, and 70 percent prefer to receive road safety information through social media.

The students' proposal includes community engagement initiatives, educational opportunities, and increased volunteer and youth participation. They have outlined a Road Safety Awareness Week campaign focusing on drivers, pedestrians, cyclists, new drivers, and youth and school safety.

show that the three highest traffic collision areas in Lake Country are:

• Highway 97 at Oceola and Woodsdale Roads (234 collisions)
• Highway 97 at Beaver Lake and Glenmore Roads (149 collisions)
• Highway 97 at Commonwealth Road (74 collisions)