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Fraiche Living香蕉视频直播檚 Tori Wesszer inspires

Influencer and cookbook author connects with followers
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- Words by Toby Tannas Photography by Darren Hull

When Tori Wesszer greets me at the periwinkle-blue front door of her West Kelowna home, I feel like I already know her. As one of her 171,000 followers on Instagram, I香蕉视频直播檝e logged a lot of hours watching and learning from this dynamo. Tori has cooked up a huge audience by following her passion for food.

香蕉视频直播淭here香蕉视频直播檚 so much joy in feeding people,香蕉视频直播 she says with a smile. 香蕉视频直播淔ood is love. It brings such a huge amount of pride and satisfaction when we can feed someone.香蕉视频直播

A dietitian by trade, Tori is emerging as one of Canada香蕉视频直播檚 top lifestyle influencers. Her Fraiche Living blog and Instagram account inspire thousands of people daily. , Tori香蕉视频直播檚 newly published cookbook (created with cousin Jillian Harris), is climbing the bestseller lists and she香蕉视频直播檚 just about to launch a new meal-planning tool on her website.

香蕉视频直播淚 want to help people get a healthy meal on the table. Feeding your family a good, balanced meal that you can all eat together around the table is achievable.香蕉视频直播

Tori香蕉视频直播檚 wizardry in the kitchen began at a young age.

香蕉视频直播淲hen I was a kid I just loved reading cookbooks. My parents would have friends over and I would cater their parties at 12 years old, just because it was fun.香蕉视频直播

Tori is still having fun in the kitchen despite the fact her passion has become her full-time job.

香蕉视频直播淢y mom jokes with me and asks me all the time how I can still like cooking dinner, but I do,香蕉视频直播 she laughs. 香蕉视频直播淚香蕉视频直播檓 very aware of keeping the passion alive. I never want it to feel like a job.香蕉视频直播

When she香蕉视频直播檚 not dreaming up new recipes or testing them in the kitchen, Tori and her team are busy writing, photographing and planning content for the blog.

香蕉视频直播淚t香蕉视频直播檚 more difficult than I thought it was going to be,香蕉视频直播 she admits. 香蕉视频直播淲hen I started I thought, 香蕉视频直播楬ow hard could it be to blog?香蕉视频直播 Turns out there is a lot to it, which ultimately is part of the journey and the joy.香蕉视频直播

As a mother of two young boys, Tori loves and appreciates the flexibility of working from home. She admits, however, that a healthy balance between work time and personal time is a new thing for her.

香蕉视频直播淭he boundary thing has been a bit tricky for me. Up until very recently, I would put my kids to bed and then go back to the computer and work until I got tired. Sometimes that was at two or three in the morning.香蕉视频直播

Hiring a small team, including a business manager, has helped put more structure into Tori香蕉视频直播檚 work days. There香蕉视频直播檚 another side to the business, though, that香蕉视频直播檚 definitely not nine to five. A successful influencer must have a strong connection with their audience.

香蕉视频直播淧art of my work is sharing my personal life,香蕉视频直播 she explains. 香蕉视频直播淧eople want to see a connection, something that inspires them.香蕉视频直播

A big part of Tori香蕉视频直播檚 appeal is her openness. Through Instagram stories, fans get a behind-the-scenes glimpse of her life at any hour of the day. They see into her home, her family life and her friendships, and sometimes it gets really personal.

香蕉视频直播淵ou have to show some of the realness, you have to be a bit vulnerable, you have to show what your life is about, otherwise I don香蕉视频直播檛 think there would be too much for people to connect to.香蕉视频直播

Tori香蕉视频直播檚 ultimate goal is to inspire people. Her hope is that Fraiche Living fans feel inspired to simplify and beautify their lives. She香蕉视频直播檚 very clear about one thing: she never wants to give the impression that her life is perfect.

香蕉视频直播淲e are living in a really crazy society. We香蕉视频直播檙e surrounded on social media with pictures of perfection, homes that look perfect, kids that never fight. It香蕉视频直播檚 just not realistic.香蕉视频直播

A scroll through the Fraiche Living website and Instagram feed is a feast for the eyes: dreamy, delicious 香蕉视频直播 dare I say 香蕉视频直播減erfect?香蕉视频直播 香蕉视频直播 photos of food, family, fashion and d茅cor.

香蕉视频直播淲e do our best to make the pictures look the best we can, there香蕉视频直播檚 no doubt about that,香蕉视频直播 she concedes. 香蕉视频直播淏ut what you see in the grid should be taken as something to inspire you. It香蕉视频直播檚 not in any way an indication that that person香蕉视频直播檚 life looks like that all the time.香蕉视频直播

Tori offers to show me her basement as an example of 香蕉视频直播渞eal life香蕉视频直播 with two boys. (For the record, it香蕉视频直播檚 a bit messy!)

She appears on camera without make-up, she香蕉视频直播檚 open about having rough days and she shares heart-wrenching 香蕉视频直播渕ommy香蕉视频直播 moments.

香蕉视频直播淎 life well lived comes in so many shapes and forms. I feel passionate about that. I have down days where I nitpick myself. I know most women do. I香蕉视频直播檓 so thankful to have a great support system.香蕉视频直播

Tori always makes time to connect with her husband Charles. It香蕉视频直播檚 not surprising they most often meet in the kitchen.

香蕉视频直播淐harles is a really great cook. It香蕉视频直播檚 really nice to have someone in my life who understands what drives me and shares that passion. Our idea of a great night is cracking a bottle of wine, and then we put Frank Sinatra on and cook together.香蕉视频直播

In the learn-as-you-go world of social influencers, Tori is becoming a star. She香蕉视频直播檚 relatable, she cares, she香蕉视频直播檚 got passion and drive. You definitely get the sense she香蕉视频直播檚 just getting started.

香蕉视频直播淚 have this massive gratitude to be honest and it makes me emotional. I love what I香蕉视频直播檓 doing and there香蕉视频直播檚 so much more I want to do.香蕉视频直播

Story courtesy of , a Black Press Media publication
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