- Words by Devon Paige Smith Photography by Lia Crowe

Full-time professional content creator香蕉视频直播�香蕉视频直播攊t香蕉视频直播檚 a title Jared Vandermeer is still getting used to. But it香蕉视频直播檚 one that香蕉视频直播檚 quite fitting after he spent the last year fully immersed in creating content for his social channels.

香蕉视频直播淚t香蕉视频直播檚 definitely been a whirlwind,香蕉视频直播� says Jared, who in the last year has gained over a million followers, posted over 700 videos and has a combined billion views across social media platforms香蕉视频直播攚ith much of that content filmed right here on Vancouver Island.

香蕉视频直播淢oving to the island was the best decision I made, I香蕉视频直播檝e never looked back,香蕉视频直播� Jared says. 香蕉视频直播淏eing here has been such a huge part of me getting to where I am today.香蕉视频直播�

Jared, who grew up in Edmonton and started a marketing agency there, had no plans on leaving Alberta香蕉视频直播攗ntil the pandemic hit.

香蕉视频直播淐OVID-19 was really the catalyst,香蕉视频直播� he explains. 香蕉视频直播淏efore the pandemic I spent most of my time working with clients at the agency and I had my day-to-day routine. When the pandemic hit, and a lot of my restaurant clients, in particular, really pulled back on a lot of their projects, I had time and space to refocus my creativity.香蕉视频直播�

After he made the move to southern Vancouver Island, and while COVID-19 was keeping most people close to home, Jared started exploring more content creation locally.

香蕉视频直播淎t the beginning, more than anything, creating content for my social channels got me out walking, got me out of the house,香蕉视频直播� he laughs, adding that exploring local nooks and crannies is what really got his creative juices flowing.

香蕉视频直播淚 had the inspiration of the island right here in front of me. The water, the ocean, the forest. Just being able to go for walks every day and not having snow on the ground for five or six months, it was all new. There香蕉视频直播檚 no interruption to the inspiration here.香蕉视频直播�

And Jared has many favourite spots on the island to dial in his creativity.

香蕉视频直播淭he inner harbour in downtown Victoria is great香蕉视频直播攊t香蕉视频直播檚 just so vibrant and there are so many different people down there, different types of architecture, great scenery. I also love getting out on trails, and down to beaches all over the island.香蕉视频直播�

And asked if he misses the snow, he laughs, as most islanders would: 香蕉视频直播淎bsolutely not.香蕉视频直播�

With a background and wealth of experience in marketing, it was no surprise that Jared香蕉视频直播檚 content began to hone in on a specific subject matter and audience in the last year.

香蕉视频直播淢y passion has become teaching people how to create content and create a brand without any major investment. My mission is to show other creators and businesses that they can be successful by creating content with only a phone or camera, some dedication and some creativity,香蕉视频直播� Jared explains. 香蕉视频直播淚 was tired of all the shortcuts and latest trends, and I wanted to focus on the things I knew really worked for me, and this is where I ended up.香蕉视频直播�

On his channels, much of his content relates to photography, and showing his followers tips and tricks for better and more creative picture-making on both digital SLR cameras and iPhones. He also shows his followers how to edit creative video content for Instagram and TikTok, and he gives his followers ideas for compelling product photography.

More than anything, Jared says, it香蕉视频直播檚 the type of content he enjoys creating most.

香蕉视频直播淪howing people how to take cool photos and make neat videos is fun for me. And I know if I香蕉视频直播檓 having fun, the content I香蕉视频直播檓 creating does well.香蕉视频直播�

Jared believes that香蕉视频直播檚 where a lot of burgeoning creators go wrong: 香蕉视频直播淭hey feel like they have to jump on the latest trends or try to film content that香蕉视频直播檚 popular but maybe isn香蕉视频直播檛 of interest to them. And the audience can always tell if your heart isn香蕉视频直播檛 in it. As long as you香蕉视频直播檙e having fun creating, your niche and your audience will eventually evolve. It香蕉视频直播檚 a natural process.香蕉视频直播�

Along with having fun, Jared attributes his growth over the last year to seriously committing to content creation香蕉视频直播攖o filming it, editing it and posting it.

香蕉视频直播淚 make sure I香蕉视频直播檓 posting every day, at least once a day. That was a shift for me. I realized I really had to commit to it. I also film and edit content almost every day. It香蕉视频直播檚 more than a full-time job.香蕉视频直播�

So, what lies ahead for someone who is now a full-time professional content creator?

香蕉视频直播淚香蕉视频直播檓 going to stay true to the audience that香蕉视频直播檚 gotten me to where I am today香蕉视频直播攖hat香蕉视频直播檚 important to me. I want to bring my content to a new level while I continue to show people that content creation is accessible to everyone and that you can do some incredible things with just the phone in your hand.香蕉视频直播�

You can find Jared on Instagram @jared_vandermeer, on TikTok @jared.vandermeer and on YouTube: JaredVanderMeer.

Jared香蕉视频直播檚 simple tips for content creation success:

香蕉视频直播� Commit香蕉视频直播攎ake time for content creation and take it seriously.

香蕉视频直播� Plan for quantity香蕉视频直播攑ost at least once a day, twice if you can.

香蕉视频直播� Take risks香蕉视频直播攑ost everything, even if you don香蕉视频直播檛 think it will do well (often, that香蕉视频直播檚 the content that ends up surprising you).

香蕉视频直播� Don香蕉视频直播檛 overthink it香蕉视频直播攑lanning too much is a content killer, because the content starts to feel unauthentic. Hone in on an idea and run with it.

香蕉视频直播� Most of all, have fun with the content you香蕉视频直播檙e creating. Your followers can tell.

Story courtesy of , a Black Press Media publication
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