One year after getting Ryan Reynolds香蕉视频直播檚 approval for their ad for his Aviation American Gin, Kelowna香蕉视频直播檚 One Peak Creative has produced another ad for a Reynolds-owned company 香蕉视频直播� this time, using audio technology to digitally reconstruct his voice.
One Peak香蕉视频直播檚 recent ad for Mint Mobile, a telecommunication company that Reynolds has partially owned since 2019, stars one of the production group香蕉视频直播檚 co-owners, Conar Fair, crash landing somewhere in the Arctic and stumbling across Reynolds alone in a desolate cave making cell phone calls with ease.
The catch, however, is that it isn香蕉视频直播檛 Reynolds who has his back turned to the camera in the ad, who can be heard listing off the benefits of using Mint Mobile. Rather, it香蕉视频直播檚 One Peak香蕉视频直播檚 co-owner and videographer Glen Jackson filling in for Reynolds香蕉视频直播檚 figure.
READ MORE: Kelowna-made video gets Ryan Reynolds香蕉视频直播� thumbs up
And with the help of various audio programs, the production group was able to digitally recreate Reynolds香蕉视频直播檚 voice.
香蕉视频直播淭hat香蕉视频直播檚 actually just an amalgamation of a bunch of other ads and interviews that he香蕉视频直播檚 done,香蕉视频直播� said Jackson. 香蕉视频直播淲e had fun with that.香蕉视频直播�
But the challenge wasn香蕉视频直播檛 recreating Reynolds香蕉视频直播檚 voice. Instead, Jackson said it was creating the fully computer-generated (CG) Arctic environment in 24 hours, which was made possible through a technology called Virtual Production Hub.
香蕉视频直播淚t香蕉视频直播檚 actually using something that was previously just a gaming engine for creating video game environments,香蕉视频直播� said Jackson. 香蕉视频直播淚t香蕉视频直播檚 getting to the point where it really stands up to a lot of the CG work being used right now.香蕉视频直播�
The ad was just one of many created for One Peak香蕉视频直播檚 #adsolation campaign, which has seen them make one ad every day.
香蕉视频直播淚n 2020 when the pandemic started, we started doing a campaign where we would make an ad in 24 hours from start to finish 香蕉视频直播� shoot, edit, release,香蕉视频直播� said Jackson.
While Reynolds told the group that he didn香蕉视频直播檛 know whether to hire them or kidnap them following the release of their Aviation American Gin ad, he has yet to respond to the group香蕉视频直播檚 Mint Mobile production.
香蕉视频直播淏ecause he香蕉视频直播檚 local, we香蕉视频直播檝e always had a dream to do a project with him. We香蕉视频直播檙e hoping that one of these days, we can get him out here,香蕉视频直播� said Jackson.
aaron.hemens@kelownacapnews.com
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