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Gift cards rule retail as B.C.香蕉视频直播檚 mall shops work around supply chain issues

Shopping anywhere is a boutique experience right now, says Victoria mall general manager
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The Bay Centre in downtown Victoria set a record with gift card sales in November. (Christine van Reeuwyk/News Staff)

This year香蕉视频直播檚 holiday season boutique shopping spree will end with a surge of Boxing Day shoppers spending gift cards, predicts one B.C. mall manager.

In the wake of supply chain issues and health protocols, gift cards are king, Darlene Hollstien explained. In her role as general manager at the Bay Centre in downtown Victoria, she香蕉视频直播檚 heard a variety of positions from retailers. But what she香蕉视频直播檚 seen with her own eyes is a bump in traffic and sales in some cases. Some of that, she attributed to the spread of Black Friday well beyond one day.

香蕉视频直播淧eople have started really early this year and I think it香蕉视频直播檚 because we were told there were supply chain issues,香蕉视频直播 Hollstien said.

A survey by Pricewaterhouse Cooper (PwC), ahead of the 2021 holiday shopping season, showed consumers plan to spend more than last year and physical retail 香蕉视频直播渃ontinues to persevere.香蕉视频直播

Canadians expect to increase their individual holiday spending by 29 per cent with an average outlay of $1,420 香蕉视频直播 still 11 per cent below 2019 levels. Canadians plan to spend 59 per cent of holiday shopping time in-store, PwC found.

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That jives with what Hollstien saw in November when the Bay Centre and its shops hit a historic note 香蕉视频直播 they sold the most gift cards ever in a month. The high gift card sales likely served as a great workaround for the occasional barren shelf. The supply impacts have varied, Hollstien said, with some shop owners reporting little impact while a neighbour香蕉视频直播檚 shelves are on the lean side.

香蕉视频直播淚t香蕉视频直播檚 a boutique shopping experience right now. I never have a problem finding something to purchase,香蕉视频直播 she said with a laugh.

If a shopper spots something they like, it香蕉视频直播檚 best to snap that up. There香蕉视频直播檚 no waiting around. She also suggested hitting the shops often as goods trickle in.

香蕉视频直播淚 suspect we香蕉视频直播檒l see Christmas trees in March and winter coats by July, but there is product.香蕉视频直播

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She also recommends buying local, as in locally produced. At the Bay Centre, the Market Collective, now in its second year boasts work from 130 different local designers and makers.

While the shopping vibe isn香蕉视频直播檛 quite to 2019 numbers, it香蕉视频直播檚 headed in the right direction, with some excitement exuding from retailers.

香蕉视频直播淚t香蕉视频直播檚 progressively getting better and better,香蕉视频直播 she said.

Hollstein expects the record-breaking gift card sales will maintain the usual busiest day of the year 香蕉视频直播 Boxing Day.

c.vanreeuwyk@blackpress.ca


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Shopping remains brisk through December at the Bay Centre in downtown Victoria. (Christine van Reeuwyk/News Staff)


About the Author: Christine van Reeuwyk

Longtime journalist with the Greater Victoria news team.
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