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B.C. Indigenous coffee company brews truth, reconciliation, one cup at a time

Each of the four blends produced by Indigenous Roots Coffee Co. is partnered with a different community initiative

When someone sits down with a cup of their coffee, Natasha Parrish (Sk香蕉视频直播檌ng luudas) and Kear Porttris hope not only do they enjoy the aromatic flavours, but also feel inspired to build and explore their connection to Indigenous communities.

As just like coffee is ingrained in most people香蕉视频直播檚 daily routines, the co-founders of Indigenous Roots Coffee Co., feel moments of truth and reconciliation can also be weaved into our lives.

A sentiment echoed in their slogan, 香蕉视频直播楨veryday acts of reconciliation.香蕉视频直播 

香蕉视频直播淲e envision people sitting down with our coffee, sharing stories, reading,香蕉视频直播 says Porttris. 香蕉视频直播淏ecause it really starts with the individual.香蕉视频直播

The couple both work in the field of Indigenous education; Parrish works at Camosun College as education developer for Indigenization, and Porttris works as a consultant, helping facilitate connections between large projects and Indigenous communities.

Using this experience and their own connections to their cultures 香蕉视频直播 Porttris is M茅tis and Parrish is Haida 香蕉视频直播 Indigenous Roots Coffee has been created as a gateway to learn more about truth and reconciliation.

香蕉视频直播淲e were really seeing a lot of desire and need for more education out there for people,香蕉视频直播 said Porttris. 香蕉视频直播淧eople every day asking how they can learn more, what they can do or buy to help.香蕉视频直播

As well as raise awareness, the brand hopes to build community connections and celebrate Indigenous cultures through art and relationships. 

香蕉视频直播淪ometimes the public doesn't get to see or hear what Indigenous Peoples are already doing,香蕉视频直播 said Parrish.

With her Haida family involved in the coffee industry for over 30 years, Parrish says she hopes Indigenous Roots Coffee can be an extension of that history and experience.

香蕉视频直播淲hen my family visit each other, we always have coffee 香蕉视频直播 it香蕉视频直播檚 just part of our culture, and I love that,香蕉视频直播 she says. 香蕉视频直播淐offee is a great way to just sit and talk with each other and share information 香蕉视频直播 it香蕉视频直播檚 bonding.香蕉视频直播

Four blends of coffee are available, each partnered with a different Indigenous grassroots initiative. The couple hope the partnerships will help shine a light on Indigenous excellence, innovation and courage.

香蕉视频直播淔or me, it's coming alongside what people are already doing,香蕉视频直播 says Parrish. 香蕉视频直播淪o it's nothing new, we香蕉视频直播檙e just highlighting it and bringing it forward so we can all learn more together.香蕉视频直播

香蕉视频直播淣atasha and I are strong believers that the community does well, if everyone in the community is doing well and vice versa 香蕉视频直播 our success is community success,香蕉视频直播 adds Porttris.

Their Big House Blend coffee contributes to community and family gatherings, while their Canoe Connections blend supports the Geronimo Canoe Club in Brentwood Bay.

For Porttris, the initiative he feels a personal connection to is the Joyful Jiggers, a Metis dance group, which his 13-year-old daughter Abigail and her friend Piper belong to.

The initiative is paired with their Express Yourself Espresso blend.

香蕉视频直播淭o have two teenagers motivated to share their knowledge of dance and help build that skill in the community is I think really special,香蕉视频直播 he says.

It香蕉视频直播檚 the work of the XAXE TENEW Sacred Land Society, supported by their Land Back blend, which Parrish admires most 香蕉视频直播 both for the organization香蕉视频直播檚 work to create a safe space for Indigenous women and two-spirited people in Saanich, and the coffee香蕉视频直播檚 flavour.

香蕉视频直播淚 think it's just so important we think about colonization and the effect that it's had on land,香蕉视频直播 she says.

But the pair are not resting on their laurels, as their company grows they hope to expand their outreach and foster more community connections.

The packaging for each of the four coffee flavours blends the couple香蕉视频直播檚 Metis and Haida cultures, with Metis floral beadwork and the Haida formline of Kaagan Jaad (Mouse Woman) adorned on each packet.

Each flavour also has its own logo, created by WSANEC artist Chazz Elliott (Temoseng), who crafted each design to reflect the feelings and energy of each coffee.

For the Express Yourself Espresso blend, Elliott has created a hummingbird design to reflect how people involved in arts and culture can express themselves.

香蕉视频直播淎s the hummingbird can go whichever direction it wants,香蕉视频直播 says Porttris.

According to Porttris, the artwork was developed before the coffee flavours, with the feelings generated by the art the influence for the blends.

香蕉视频直播淚t was a really beautiful process,香蕉视频直播 he says. 香蕉视频直播淭he flavours of the coffee actually align with all the artwork.香蕉视频直播

The couple hopes the intricate artwork will encourage consumers to get curious about the different cultures represented.

香蕉视频直播淎nd demonstrate the beauty of indigenous cultures,香蕉视频直播 adds Parrish.

香蕉视频直播淚 think just bringing that forward demonstrates that Indigenous Peoples have always been creators and they've always been innovators,香蕉视频直播 she adds.

With a lack of 香蕉视频直播榚veryday香蕉视频直播 Indigenous products on the shelves of grocery stores, the couple say the coffee has been well received by all.

香蕉视频直播淧eople have been really loving the connections, the opportunity to connect with community and for Indigenous Peoples, I've been noticing a lot of pride 香蕉视频直播 they香蕉视频直播檙e drawn to it,香蕉视频直播 said Parrish.

香蕉视频直播淭hey just are very proud of the Indigenous Peoples involved 香蕉视频直播 artists, land back initiatives, community members that are canoeing or jigging. There's a real sense of pride.香蕉视频直播

For more information about Indigenous Roots Coffee Co., which can be ordered online, visit the website: .



Ben Fenlon

About the Author: Ben Fenlon

Multimedia journalist with the Greater Victoria news team.
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