is hoping people will make a dent in the Strategic Popcorn Reserve by bingeing its streaming TV and movies for free this weekend in what experts are calling a canny promotion.
The two-day offer this Saturday and Sunday is intended to give viewers a taste of what香蕉视频直播檚 behind the Apple paywall and get them hooked, ready to fork over $9.99 a month in the U.S.
Michael D. Smith, a professor of information technology and public policy at Carnegie Mellon University, said the two-day window is not too short to ignore and not too long to satisfy all demand.
香蕉视频直播淭his is not 香蕉视频直播業香蕉视频直播檓 going to let you binge-watch this over the course of three or four days or a week or a couple weeks and then maybe you won香蕉视频直播檛 subscribe next month,香蕉视频直播櫹憬妒悠抵辈 he said. 香蕉视频直播淭his is, 香蕉视频直播業香蕉视频直播檓 giving you two days to explore my catalog. And I香蕉视频直播檓 hoping that you香蕉视频直播檙e going to find something in there that maybe you香蕉视频直播檒l binge. Maybe you香蕉视频直播檒l have time to binge the first six episodes, but it香蕉视频直播檚 so cool you香蕉视频直播檝e got to come back and you香蕉视频直播檙e going to be willing to subscribe to come back.香蕉视频直播櫹憬妒悠抵辈
While entertainment companies often use promotions and discounts to lure new customers, Apple TV+香蕉视频直播檚 pitch has no catches, like entering personal info or credit card numbers. All you need is an Apple ID, which is free and which many people already have from the days of 99-cent song downloads.
What can you see behind the paywall? The Emmy-winning and 香蕉视频直播淭he Morning Show香蕉视频直播� and other buzzy series like 香蕉视频直播淪hrinking,香蕉视频直播� 香蕉视频直播淪everance,香蕉视频直播� 香蕉视频直播淏ad Sisters,香蕉视频直播� 香蕉视频直播淒isclaimer香蕉视频直播� and 香蕉视频直播淧resumed Innocent.香蕉视频直播�
Movies include 香蕉视频直播淔ly Me to the Moon,香蕉视频直播� 香蕉视频直播淭he Instigators,香蕉视频直播� 香蕉视频直播淪pirited,香蕉视频直播� 香蕉视频直播淕hosted,香蕉视频直播� Palmer,香蕉视频直播� 香蕉视频直播淣apoleon香蕉视频直播� and
Smith suspects that by the end of the weekend, Apple will have lots of data to sharpen its approach to new customers and returning ones, like himself. Apple will learn, for example, what genres are hot, which shows attract viewers and how long people spend watching.
Smith will be logging in to watch 香蕉视频直播淭ed Lasso香蕉视频直播� with his son but also wants to check out 香蕉视频直播淪everance香蕉视频直播� with his daughter. Two days likely won香蕉视频直播檛 be enough to watch both to the end.
香蕉视频直播淚t香蕉视频直播檚 kind of like a mall, right? I香蕉视频直播檝e got an anchor tenant. For me, it香蕉视频直播檚 香蕉视频直播楾ed Lasso.香蕉视频直播� That gets me to the mall. And once I香蕉视频直播檓 at the mall, I香蕉视频直播檓 going to wander around and discover some other stuff there. And they香蕉视频直播檙e hoping that the two days isn香蕉视频直播檛 long enough for me to shop,香蕉视频直播� he said. 香蕉视频直播淢y guess it香蕉视频直播檚 going to pay off.香蕉视频直播�
There is some evidence that long bingeing widows don香蕉视频直播檛 help streamers build customers. by Miguel Godinho de Matos and Pedro Ferreira for the at Carnegie Mellon found that binge-watching over several weeks reduces the post-trial likelihood of paid subscriptions.
Apple香蕉视频直播檚 weekend deal is clearly an attempt to shake up its numbers. As of October 2024, it had an estimated 25 million subscribers, making it the eighth most popular streaming service by subscribers. Netflix, in No. 1, has 282.7 million.
香蕉视频直播淎pple TV+ never really truly took off, even though they do have a series of really high-quality TV shows,香蕉视频直播� says Bo 香蕉视频直播淏obby香蕉视频直播� Zhou, a business professor at the University of Maryland. 香蕉视频直播淭hey are trying to offer a promotional period to let a wider viewer base sample their content in the hope that some of them will be converted.香蕉视频直播�
Other streamers are also offering deals, like Hulu香蕉视频直播檚 free 30-day trial, Starz香蕉视频直播檚 $2-a-month plan or Peacock香蕉视频直播檚 three-month trial for Samsung Galaxy owners. If viewers miss the Apple TV+ weekend offer, the streamer already has a free 7-day trial promotion going. It has lots of other offers though Target, Best Buy, Samsung and for buyers of Apple devices, too.
, a technology journalist who publishes the newsletter said the promotion seems to be part of a big push by Apple to up its subscribers. The streamer recently agreed to be distributed through Amazon and there are signals it may want to experiment with an ad-supported tier.
香蕉视频直播淭hey really need to get their numbers up and need to get more people on board whatever way possible,香蕉视频直播� he said. 香蕉视频直播淚t may be just another way to test the waters of who would access their service if they didn香蕉视频直播檛 have to pay for it.香蕉视频直播�
Zhou has seen the industry change from single paid downloads to unlimited access to subscribers and anticipates a future with different tiers of subscribers 香蕉视频直播� say, one free episode for non-subscribers and a full season for diehard fans. Anything to get some buzz.
香蕉视频直播淚 think the battle amongst tech giants is all about content differentiation,香蕉视频直播� he said. 香蕉视频直播溝憬妒悠抵辈How can I capture consumers香蕉视频直播� attention?香蕉视频直播� Because attention is the most valuable asset of anyone.香蕉视频直播�
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