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Upgrades at Molson Coors brewery in Chilliwack will take customers beyond the beer aisle

Malt and spirit-based beverages started rolling out from Chilliwack and Toronto breweries this week
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The new name for Molson Coors Beverage Company also came with this new logo seen outside the brewery in Chilliwack on March 17, 2022. (Jenna Hauck/ Chilliwack Progress)

Malt and spirit-based beverages started rolling out from the Molson Coors brewery in Chilliwack for the first time this week.

While the company香蕉视频直播檚 236-year history is deeply rooted in beer, the rebranded Molson Coors Beverage Company is gaining traction with a raft of new products that go behind the beer aisle.

In Chilliwack, operational upgrades from early 2022 prepared them for changes that took place at the Fraser Valley Brewery, and they dovetail with Molson Coors香蕉视频直播 environmentally responsible brewing process.

香蕉视频直播淚nvesting in our brewing capabilities is a top priority for Molson Coors,香蕉视频直播 said David Hamel, Molson Coors香蕉视频直播 general manager of operations for Western Canada. 香蕉视频直播淭his upgrade supports many of our commitments as a company 香蕉视频直播 from modernizing our operations in Chilliwack, to unlocking additional brewing capacity for our above-premium brands, to doing so responsibly by ensuring our facilities are pillars of sustainable brewing for years to come.香蕉视频直播

David Hamel, Molson Coors general manager of operations for Western Canada, is seen on March 17, 2022 by a tank (right) that was converted to produce malt and spirit-based beverages at the Chilliwack brewery. (Jenna Hauck/ Chilliwack Progress)
David Hamel, Molson Coors general manager of operations for Western Canada, is seen on March 17, 2022 by a tank (right) that was converted to produce malt and spirit-based beverages at the Chilliwack brewery. (Jenna Hauck/ Chilliwack Progress)

Two of the biggest Molson Coors facilities in Canada, in Chilliwack and Toronto, saw production get underway Monday for brands like Vizzy Hard Seltzer and CoorsSeltzer destined for the Western market, and Central Canada.

Both breweries are now 香蕉视频直播渓ive香蕉视频直播 with production of non-beer beverages that will lead to thousands of additional hectolitres produced each year.

Technologies built into the facility are expected to decrease the company香蕉视频直播檚 carbon footprint, as well as its energy and water consumption through practices such as carbon dioxide recycling, thus reinforcing the brewery香蕉视频直播檚 environmental, social, governance (ESG) initiatives in the local community.

Chilliwack Mayor Ken Popove sees the recent investments at the brewery as a facet of Chilliwack香蕉视频直播檚 growth.

香蕉视频直播淥ne of council香蕉视频直播檚 goals is to attract and maintain business growth,香蕉视频直播 Popove said. 香蕉视频直播淥ur community is growing rapidly and it香蕉视频直播檚 exciting to see that growth reflected in Molson Coors香蕉视频直播 continued investment in Chilliwack.香蕉视频直播

Molson Coors香蕉视频直播 Toronto brewery was founded in 1955 and currently stands as the beverage company香蕉视频直播檚 biggest Canadian facility, next only to Chilliwack香蕉视频直播檚 brewery, which opened in 2019. The Toronto facility has the capacity to brew 28 different brands, including core brands like Molson Canadian, Coors Light and Coors Original.

香蕉视频直播淎s the biggest brewery under the Molson Coors banner in Canada, the Toronto Brewery team is proud to take part in this next chapter of our history,香蕉视频直播 said Tan Le, Molson Coors general manager of the Toronto Brewery.

The growing Canadian market for ready-to-drink beverages is estimated at almost three million hectolitres and Molson Coors香蕉视频直播 market share in the hard seltzer and soda segment is close to 15 per cent and growing, said officials.

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David Hamel, Molson Coors general manager of operations for Western Canada, is seen on March 17, 2022 by the tanks that were converted to produce malt and spirit-based beverages at the Chilliwack brewery. (Jenna Hauck/ Chilliwack Progress)


Jennifer Feinberg

About the Author: Jennifer Feinberg

I have been a Chilliwack Progress reporter for 20+ years, covering city hall, Indigenous, business, and climate change stories.
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