It香蕉视频直播檚 not just you. The word 香蕉视频直播渄emure香蕉视频直播� is being used to describe just about everything online these days.

It all started earlier this month, when TikTok creator Jools Lebron that would soon take social media by storm. The hair and makeup she香蕉视频直播檚 wearing to work? Very demure. And paired with a vanilla perfume fragrance? How mindful.

In just weeks, Lebron香蕉视频直播檚 words have become the latest vocabulary . In addition to her own viral content that continues to describe various day-to-day, arguably reserved or modest activities with adjectives like 香蕉视频直播渄emure,香蕉视频直播� 香蕉视频直播渕indful香蕉视频直播� and 香蕉视频直播渃utesy,香蕉视频直播� several big names have also hopped on the trend across social media platforms. Celebrities like and have shared their own playful takes, and even the White House used the words the Biden-Harris administration香蕉视频直播檚 recent student debt relief efforts.

The skyrocketing fame of Lebron香蕉视频直播檚 香蕉视频直播渧ery mindful, very demure香蕉视频直播� influence also holds significance for the TikToker herself. Lebron, who identifies as a transgender woman, said in a that she香蕉视频直播檚 now able to finance the rest of her transition.

香蕉视频直播淥ne day, I was playing cashier and making videos on my break. And now, I香蕉视频直播檓 flying across country to host events,香蕉视频直播� Lebron said in the video, noting that her experience on the platform has changed her life.

She香蕉视频直播檚 not alone. Over recent years, a handful of online creators have after gaining social media fame 香蕉视频直播� but it香蕉视频直播檚 still incredibly rare, and no easy feat.

Here香蕉视频直播檚 what some experts say.

How can TikTok fame lead to meaningful sources of income?

There is no one recipe.

Finding resources to work as a creator full-time 香蕉视频直播渋s not as rare as it would have been years ago,香蕉视频直播� notes Erin Kristyniak, VP of global partnerships at marketing collaboration company Partnerize. But you still have to make content that meets the moment 香蕉视频直播� and there香蕉视频直播檚 a lot to juggle if you want to monetize.

On TikTok, most users who are making money pursue a combination of hustles. Brooke Erin Duffy, an associate professor of communication at Cornell University, explains that those granted admission into TikTok香蕉视频直播檚 Creator Marketplace 香蕉视频直播� the platform香蕉视频直播檚 space for brand and creator collaborations 香蕉视频直播� can 香蕉视频直播渆arn a kickback from views from TikTok expressly,香蕉视频直播� although that doesn香蕉视频直播檛 typically pay very well.

Other avenues for monetization include more direct brand sponsorships, creating merchandise to sell, fundraising during livestreams and collecting 香蕉视频直播渢ips香蕉视频直播� or 香蕉视频直播済ifts香蕉视频直播� through features available to users who reach a certain following threshold. A lot of it also boils down to work outside of the platform.

And creators are increasingly working to build their social media presence across multiple platforms 香蕉视频直播� particularly amid a of the ByteDance-owned app in the U.S., which is currently . Duffy notes adding that many are working on developing this wider online presence so they can 香蕉视频直播渟till have a financial lifeline香蕉视频直播� in case any revenue stream goes away.

Is it difficult to sustain?

Gaining traction in the macrocosm that is the internet is difficult as is 香蕉视频直播� and while some have both that resonate and found sources of compensation that , it still takes a lot of work to keep it going.

香蕉视频直播淭hese viral bursts of fame don香蕉视频直播檛 necessarily translate into a stable, long-term career,香蕉视频直播� Duffy said. 香蕉视频直播淥n the surface, it香蕉视频直播檚 kind of widely hyped as a dream job 香蕉视频直播� But I see this as a very superficial understanding of how the career works.香蕉视频直播�

Duffy, who has been studying social media content creation for a decade, says that she香蕉视频直播檚 heard from creators who have months where they香蕉视频直播檙e reaping tremendous sums of money from various sources of income 香蕉视频直播� but then also months with nothing. 香蕉视频直播淚t香蕉视频直播檚 akin to a gig economy job, because of the lack of stability,香蕉视频直播� she explained.

香蕉视频直播淭he majority of creators aren香蕉视频直播檛 full-time,香蕉视频直播� Eric Dahan, the CEO and founder of influencer marketing agency Mighty Joy, added.

Burnout is also very common. It can take a lot of emotional labor to pull content from your life, Duffy said, and the pressure of maintaining brand relationships or the potential of losing viewers if you take a break can be a lot. Ongoing risks of potential exposure to hate or online harassment also persist.

Is the landscape changing?

Like all things online, the landscape for creators is constantly evolving.

Demand is also growing. More and more platforms are not only aiming to court users but specifically bring aspiring creators on their sites. And that coincides with an increased focus on marketing goods and brands in these spaces.

Companies are doubling down 香蕉视频直播渢o meet consumers where they are,香蕉视频直播� Raji Srinivasan, a marketing professor at The University of Texas at Austin香蕉视频直播檚 McCombs School of Business. YouTube and other social media platforms, such as Instagram, have also built out offerings to attract this kind of content in recent years, but 香蕉视频直播� for now 香蕉视频直播� it香蕉视频直播檚 香蕉视频直播淭ikTok香蕉视频直播檚 day in the sun,香蕉视频直播� she added, pointing to the platform香蕉视频直播檚 .

And for aspiring creators hoping to strike it big, Dahan香蕉视频直播檚 advice is just to start somewhere. As Lebron香蕉视频直播檚 success shows, he added, 香蕉视频直播淵ou don香蕉视频直播檛 know what香蕉视频直播檚 going to happen.香蕉视频直播�