A tortilla chip maker香蕉视频直播檚 decision to pull its extremely spicy product sold as a 香蕉视频直播淥ne Chip Challenge香蕉视频直播� from store shelves following the has renewed attention on the popularity 香蕉视频直播� and risks 香蕉视频直播� of similar dares marketed by brands and spread widely online.

Spicy food challenges have been around for years. From local chile pepper eating contests to restaurant walls of fame for those who finished extra hot dishes, people around the world have been daring each other to eat especially fiery foods, with some experts pointing to the internal rush of competition and risk-taking.

But extremely spicy products created and marketed solely for the challenges 香蕉视频直播� and possible internet fame 香蕉视频直播� is a more recent phenomenon, and teens are particularly exposed to them because of social media, associate professor of psychology at Florida International University Elisa Trucco says.

There香蕉视频直播檚 a 香蕉视频直播済lamorization of these challenges on social media,香蕉视频直播� Trucco said. 香蕉视频直播淵ou see a lot of 香蕉视频直播榣ikes香蕉视频直播� or comments (indicating) social status or popularity from these challenges, but you don香蕉视频直播檛 see a lot of the negative consequences 香蕉视频直播� like the trips to the E.R. or other injuries.香蕉视频直播�

Alexander DePaoli, an associate teaching professor of marketing at Northeastern University, added that people may put themselves through discomfort and share it online for a sense of 香蕉视频直播渋n-group belonging,香蕉视频直播� similar to offline challenges as a game of truth or dare.

A YouTube series called 香蕉视频直播淗ot Ones,香蕉视频直播� for example, rose to internet fame several years ago with videos of celebrities香蕉视频直播� reactions to eating spicy wings. Meanwhile, restaurants nationwide continue to offer in-person challenges 香蕉视频直播� from Buffalo Wild Wings香蕉视频直播� 香蕉视频直播淏lazin香蕉视频直播� Challenge香蕉视频直播� to the 香蕉视频直播淗ell Challenge香蕉视频直播� of Wing King in Las Vegas. In both challenges, patrons over 18 can attempt to eat a certain amount of wings doused in extra hot sauce in limited time without drinking or eating other food.

Chile pepper eating contests are also regularly hosted around the world. Last year, Gregory Foster ate 10 Carolina Reaper chillies, which Guinness World Records has named the hottest in the world, at a record time of 33.15 seconds in San Diego, California.

In most cases, people will choose to participate in challenges that they are trained for or don香蕉视频直播檛 consider to be truly dangerous. But a line is crossed when someone gets hurt, DePaoli noted.

While for 10th-grader Harris Wolobah are still pending, the teen香蕉视频直播檚 family allege that the One Chip Challenge is responsible for his Sept. 1 death. The product, manufactured by Paqui, instructs participants to eat an eponymously named chip and then see how long they can go without consuming other food and water.

Sales of the chip seem largely driven by people posting videos on social media of them or their friends taking the challenge. They show people, including teens and children, eating the chips and then reacting to the heat. Some videos show people gagging, coughing and begging for water.

Since Wolobah香蕉视频直播檚 death, Paqui has asked retailers to stop selling the product and some health experts have pointed to potential dangers of eating such spicy products under certain circumstances, particularly depending on the amount of capsaicin, a component that gives chile peppers their heat.

But there are plenty of similar products that remain online and on store shelves, including Red Hot Reaper香蕉视频直播檚 One Chip Challenge, Blazing Foods香蕉视频直播� Death Nut Challenge and Tube of Terror Challenge as well as Wilder Toys香蕉视频直播� Hot Ones Truth or Dab sauce game. The Associated Press reached out to each company after Paqui pulled its own product, but did not receive a response.

DePaoli said it香蕉视频直播檚 not unusual for companies to engage in viral marketing.

香蕉视频直播淚t is unusual, however, to have something where the brand actually wants you to put something into your body,香蕉视频直播� he said. Companies 香蕉视频直播渄on香蕉视频直播檛 want to be liable for that.香蕉视频直播�

Despite warnings or labels specifying adult-use only, the products can still get into the hands of young people who might not understand the risks, Trucco added.

香蕉视频直播淭here香蕉视频直播檚 a reason why these challenges are appealing,香蕉视频直播� she said. 香蕉视频直播淭his type of marketing sells.香蕉视频直播�

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