A Nanaimo TikTok creator has attracted millions of views posting tips and tricks about the human body, and is always in search of the next viral video.
Mike DeVries, a 20-year-old Vancouver Island University student, is the man behind the @yomikez TikTok account. He claims credit for starting the hashtag #bodyhacks, which has helped him build an account with close to 390,000 followers, 14 million likes, and nearly 100 million views.
㽶ƵֱIt㽶Ƶֱs curiosity. When you hear 㽶Ƶֱbody hack,㽶Ƶֱ it㽶Ƶֱs like, what?㽶Ƶֱ he said. 㽶ƵֱThere㽶Ƶֱs different ways that you can exploit your body into doing things that you want.㽶Ƶֱ
His most-watched TikTok shows viewers how to make one㽶Ƶֱs breath appear to look like smoke. He㽶Ƶֱs also created videos about foods to eat before bed to make dreams more vivid, how to fall asleep faster, and how to boost one㽶Ƶֱs memory.
DeVries went to high school in Duncan, but before that he lived in Europe and Africa.
㽶ƵֱSo I have a whole bunch of random life hacks and body hacks from different countries that I just kind of accumulated and now I㽶Ƶֱm sharing it with the world,㽶Ƶֱ he said.
He started a YouTube account several years ago that didn㽶Ƶֱt gain many subscribers, but he became interested in TikTok at the start of the pandemic when he was finishing Grade 12, grad events were being cancelled, and he was bored.
㽶ƵֱI saw a lot of people were making videos that I wanted to make, so I instantly wanted to join,㽶Ƶֱ he said.
He built up a base of followers rapidly, but then he met his girlfriend and put the account aside for a couple of years before recently revitalizing it. His audience came right back, to the point that TikTok sponsorships now cover his rent.
He㽶Ƶֱs seen his videos go from 10,000 views to 100,000 views in a matter of minutes and said it㽶Ƶֱs 㽶Ƶֱlike a high㽶Ƶֱ when a video goes viral. The filming and the editing of 15-second videos isn㽶Ƶֱt particularly time-consuming, but he said it㽶Ƶֱs a lot of work to manage the account. Keeping on top of trending topics is crucial for a TikTok creator.
㽶ƵֱAnything that㽶Ƶֱs new and popular and is getting a lot of views, you really want to jump on that,㽶Ƶֱ DeVries said. 㽶ƵֱI made a video on what to do in case of a nuclear attack from Russia. It got 10 million views within a day. So you really want to make sure you know what people are watching.㽶Ƶֱ
DeVries is in his first year studying electrical trades at VIU, but would love to see where he can go with content creation, too, and is hoping to diversify his brand to YouTube and Instagram. He㽶Ƶֱs seen TikTokkers successfully expand to other platforms, but said it㽶Ƶֱs very hard to do because the content is so different.
㽶ƵֱExpanding your business like that, you㽶Ƶֱd really have to step up your production quality and try and tailor your videos to a specific audience and that㽶Ƶֱs really hard to do,㽶Ƶֱ he said. 㽶ƵֱEspecially when you㽶Ƶֱve already built one audience and know what they like, and now have to switch to another audience that you don㽶Ƶֱt know what they want at all. So it㽶Ƶֱs a pretty daunting task.㽶Ƶֱ
No matter how his brand grows, DeVries is proud of being a body hacks pioneer, and his content reminds him of when he was a kid looking up YouTube videos on how to be a ninja.
㽶ƵֱExactly what I used to watch as a kid is what I㽶Ƶֱm doing,㽶Ƶֱ he said.
Look for DeVries on TikTok at , on Instagram at and on YouTube by searching for 㽶Ƶֱ㽶Ƶֱ.
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