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Advertisers jumping the kickoff with sneak peeks of their Super Bowl ads

At $7M for a 30-second spot, companies trying to maximize return on investment
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This image provided by Pringles shows the Pringles 2024 Super Bowl NFL football spot. (Pringles via AP)

If you watch the for the commercials, you no longer have to wait until the big game to see what advertisers have in store for viewers.

Many companies now release ads ahead of the game in the hope of capitalizing on the buzz that builds as the game approaches. They hope to recoup some of the reported $7 million that香蕉视频直播檚 the going rate for a 30-second spot by capturing pre-game attention.

It香蕉视频直播檚 a big challenge to stand out among the 50-plus advertisers that will be vying for the eyes of the more than 100 million people expected to tune in this year to CBS (and Paramount+ and Nickelodeon) on Super Bowl Sunday (Feb. 11). Last year香蕉视频直播檚 broadcast on Fox was watched by a , according to Nielsen.

So advertisers pull out all the stops. In the ads released ahead of the game so far, Budweiser focuses on , Michelob Ultra capitalizes on the iconic star power of , and Uber Eats goes for laughs with an ad where Jennifer Aniston forgets she starred in 香蕉视频直播淔riends香蕉视频直播 with David Schwimmer. Many more commercials are expected to be released ahead of the game.

Of course, not all advertisers release their ads ahead of the game, so there will be surprises. Big advertisers like Amazon have stayed mum on ad plans so far. And while there have been no indications of such, it remains to be seen whether advertisers will capitalize on this year香蕉视频直播檚 Taylor Swift buzz in some way.

Here are some of the buzziest ads that have been released so far:

Actress Tina Fey has so many choices on the online travel agency booking.com site she has to hire body doubles: an influencer type played by her 30 Rock co-star, Jane Krakowski, to stay at a fancy hotel, a bigfoot handled by another 30 Rock co-star, Jack McBrayer, to stay at a cabin, and even actress Glenn Close, who stays on a farm.

The Bud Light genie grants wishes 香蕉视频直播 like giving someone 香蕉视频直播80s metal hair and someone else a giant bicep 香蕉视频直播 to Bud Light drinkers. NFL legend Peyton Manning, rapper Post Malone and more also appear on screen.

Budweiser is bringing back to its gameday slot. In the beer brand香蕉视频直播檚 nostalgic ad, a snowstorm threatens to derail a delivery to a small-town bar. But a team of Clydesdales and a Labrador retriever team up to help Budweiser make the delivery.

Two grandmotherly women (香蕉视频直播淒ina香蕉视频直播 and 香蕉视频直播淢ita香蕉视频直播) chase after 香蕉视频直播淭op Gun: Maverick香蕉视频直播 actor Danny Ramirez, who took the last bag of Doritos Dinamita from a store shelf, leaving actress Jenna Ortega behind.

Dove香蕉视频直播檚 ad begins seemingly whimsically showing young girls having mishaps playing sports to the tune of 香蕉视频直播淚t香蕉视频直播檚 the Hard Knock Life.香蕉视频直播 But the ad cuts starkly to a girl looking self-consciously in the mirror. The message: low body-confidence leads to girls quitting sports, not the mishaps.

Google香蕉视频直播檚 heartstring-pulling ad follows a blind man as he uses 香蕉视频直播淕uided Frame香蕉视频直播 香蕉视频直播 Google香蕉视频直播檚 AI-powered accessibility feature for the Pixel camera that uses a combination of audio cues, high-contrast animations and tactile vibrations 香蕉视频直播 to take pictures of the people and places in his life.

In an ad for Hellmann香蕉视频直播檚, Kate McKinnon makes an unusual discovery: her cat can talk. Well, sort of. Her furry friend can say one word, 香蕉视频直播渕ay-ow香蕉视频直播 香蕉视频直播 which skyrockets her to celebrity status and causes a mayonnaise-buying frenzy. The 香蕉视频直播淢ayo Cat香蕉视频直播 becomes so famous that she even dates (and soon dumps) Pete Davidson.

Lionel Messi香蕉视频直播檚 shows off his soccer mastery and apparent loyalty to Michelob Ultra. In the ad, the soccer star also gets an assist from NFL legend Dan Marino and nod from 香蕉视频直播淭ed Lasso香蕉视频直播檚香蕉视频直播 Jason Sudeikis.

Aubrey Plaza is always having a blast, whether she is stuck in an elevator or being abducted by aliens 香蕉视频直播 or reuniting with her 香蕉视频直播淧arks and Rec香蕉视频直播 co-star Nick Offerman while riding dragons.

Retired Miami Dolphins quarterback Dan Marino, Buffalo Bills香蕉视频直播 Bruce Smith and wide receiver Terrell Owens never got a Super Bowl ring, but 惭&补尘辫;惭香蕉视频直播檚 and Scarlett Johansson present the 香蕉视频直播淎lmost Champions香蕉视频直播 ring to the almost winners.

According to Oreo, the key to making life香蕉视频直播檚 biggest decisions is to 香蕉视频直播渢wist on it.香蕉视频直播 An ad for the iconic sandwich before agreeing to start 香蕉视频直播淜eeping Up With The Kardashians香蕉视频直播 back in 2007.

After a gas station clerk points out Chris Pratt looks like the man in the Pringles logo, he goes viral and stars in a movie about 香蕉视频直播淢r. P.香蕉视频直播

PepsiCo香蕉视频直播檚 year-old lemon-lime soda香蕉视频直播檚 debut Super Bowl ad features rapper Ice Spice dealing with a breakup by spending time with the Starry lemon and lime spokescharacters 香蕉视频直播 the message: 香蕉视频直播淚t香蕉视频直播檚 time to see other sodas.香蕉视频直播

Jason Momoa shows off his singing chops in an ad that shows Scrubs duo Zach Braff and Donald Faison singing about T-Mobile home internet to the tune of 香蕉视频直播淔lashdance 香蕉视频直播 What a Feeling.香蕉视频直播 香蕉视频直播淔lashdance香蕉视频直播 star Jennifer Beals pops in to spray Momoa with water and ask him to sing it again 香蕉视频直播 without his shirt.

When someone tells Jennifer Aniston they didn香蕉视频直播檛 know you could order a wide variety of products on Uber Eats, Aniston tells them, 香蕉视频直播淚n order to remember something, you香蕉视频直播檝e got to forget something else.香蕉视频直播 That prompts a wave of forgetting: David and Victoria Beckham forget Victoria Beckham used to be Posh Spice, and Jennifer Aniston forgets she starred in 香蕉视频直播淔riends香蕉视频直播 with David Schwimmer.

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