With eight new franchises and plans to take its regular season on the road, the Overwatch League is opening its second year a few steps closer to its goal of becoming a truly global, city-based esports league.
The circuit香蕉视频直播檚 inaugural season was an industry-shifting success. Launched with 12 teams from three continents, the Overwatch League drew hundreds of thousands of online viewers to its regular-season matches in Southern California and packed Brooklyn香蕉视频直播檚 Barclays Center during a two-night championship between the London Spitfire and Philadelphia Fusion. The league got financial backing from traditional sports heavyweights like New England Patriots owner Robert Kraft, signed on with major advertising partners, and landed a two-year broadcasting deal with ESPN 香蕉视频直播� its Grand Final was even the first live esport event aired by the traditional sports giant in prime time.
It was a promising debut, but executives for the league have been clear that their aspirations are higher. Commissioner Nate Nanzer envisions his players becoming 香蕉视频直播済lobal superstars,香蕉视频直播� seen in the same light as Lionel Messi or LeBron James. In 2018, the league proved it could lay the groundwork for such a stage. Now it香蕉视频直播檚 time to find out if the foundation can bear the weight of some additions.
The league begins play Thursday with a rematch between London and Philadelphia. Here香蕉视频直播檚 what to expect in season two:
Looking back
A quick refresher on the league and the game: 香蕉视频直播淥verwatch香蕉视频直播� is a first-person shooter released by Blizzard Entertainment in 2016, and it was built with competitive gaming in mind. Each team gets six players, and the squads compete to escort vehicles across intricate maps or protect designated zones from enemy capture. Players can choose from 29 characters with varying abilities. It香蕉视频直播檚 heavy on teamwork and strategy, and it can be dizzyingly fast paced, especially to new viewers and players.
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The league sold twelve expansion slots for the inaugural season for a reported $20 million each. The teams recruited their own rosters, with players coming mostly from South Korea but also the U.S., Canada, Europe and elsewhere. The minimum salary was set at $50,000, and Nanzer has said the average salary is well above that. Players were almost all provided housing by their clubs, as well as physical trainers and team chefs.
Teams vied for a share of a $3.5 million prize pool, with the champion Spitfire taking home $1 million after sweeping the Fusion in in the finals. The two-day match drew 10.8 million viewers globally and was crowned Esports Live Event of the Year at the 2018 Esports Awards.
Getting more global
Nanzer香蕉视频直播檚 goal is to have 28 teams, each connected to a city 香蕉视频直播� an unprecedented endeavour for competitive video games. It added eight franchises during its first off-season: Paris joins London as the only European clubs; Washington and Atlanta expanded the U.S. contingent; Toronto and Vancouver, British Columbia, became the first Canadian teams; and China got franchises in Chengdu, Guangzhou and Hangzhou.
Eventually, all those franchises will have arenas in their home cities, hoping to draw hundreds or thousands of fans to each match. That won香蕉视频直播檛 happen until at least 2020, and Nanzer was noncommittal in an interview with The Associated Press last week about the timeline for those homecomings.
The league is giving fans in some cities a taste of live action this season. It will hold Homestand Weekends in Dallas, Atlanta and Los Angeles, an experiment that will inform future decisions on how to build a full home-and-away schedule for the league.
With expansion, competitive balance could become a concern. There was a bit of a skill gap even in the inaugural season 香蕉视频直播� the Shanghai Dragons, for instance, went 0-40. But Nanzer is confident the league香蕉视频直播檚 new teams 香蕉视频直播� built largely with players coming from Overwatch香蕉视频直播檚 top minor league, Overwatch Contenders 香蕉视频直播� can keep the bar high enough to satisfy a demanding fanbase.
Seeking stability
Market research firm Newzoo projected this week that esports revenues will surpass $1 billion for the first time in 2019, yet traditional advertising partners have been apprehensive investing in some esport circles. In part because of its structural resemblance to traditional sports leagues, Overwatch has had more success there. The league debuted with major sponsors like Toyota and T-Mobile, and it added Coca-Cola as an advertising partner this month. It has also entered a multiyear partnership with sports merchandise retailer Fanatics to boost jersey sales, plus there香蕉视频直播檚 the non-exclusive broadcast deal with ESPN.
That advertising support 香蕉视频直播� and accompanying revenue 香蕉视频直播� are noteworthy in this industry. Just last summer, Riot Games 香蕉视频直播� the company behind esports giant 香蕉视频直播淟eague of Legends香蕉视频直播� 香蕉视频直播� revealed it was not close to turning a profit despite its massive popularity. Nanzer wouldn香蕉视频直播檛 comment directly on the Overwatch League香蕉视频直播檚 finances, but he and the league香蕉视频直播檚 investors have expressed confidence in its financial direction.
香蕉视频直播淚 think the inaugural season exceeded expectations on all fronts,香蕉视频直播� Nanzer said. 香蕉视频直播淚 think we香蕉视频直播檙e definitely pacing ahead of schedule.香蕉视频直播�
Jake Seiner, The Associated Press
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