My 香蕉视频直播淏oxing Day Special香蕉视频直播 gift to you is to 香蕉视频直播渃all out香蕉视频直播 the news media for 香蕉视频直播渇ake news香蕉视频直播.
I cringe every time I see these 香蕉视频直播渇ake news香蕉视频直播 headlines which all news media seem to be guilty of:
香蕉视频直播溝憬妒悠抵辈 (CBC 香蕉视频直播 Nov. 15, 2017);
香蕉视频直播Icy conditions causing havoc on Kelowna area roads香蕉视频直播 (Capital News 香蕉视频直播 Dec. 3, 2017);
香蕉视频直播 (Castanet 香蕉视频直播 Nov. 4, 2017)
Do you ever see these analogous headlines:
香蕉视频直播淒eep water leads to drowning香蕉视频直播;
香蕉视频直播淲atery depths cause havoc on the beach香蕉视频直播; or
香蕉视频直播淪unny weather leads to drowning death香蕉视频直播?
Don香蕉视频直播檛 they sound nonsensical!
The public needs to know that the vast majority of drownings occur because of factors that are entirely within our control, i.e. alcohol or drug impaired swimming, lack of supervision of children who don香蕉视频直播檛 know how to swim, adults over-swimming their abilities, walking / driving on thin ice, boaters failing to use life jackets, etc.
Those true causes of drownings are reported by the news media. That香蕉视频直播檚 important. It helps the public recognize and protect against risky behaviours that can lead to drowning.
It also leads to an attitude of accountability and consequences. Blaming bodies of water and warm weather would lead to an attitude of 香蕉视频直播渁ccidents happen香蕉视频直播.
Icy roads are no more a cause of crashes than deep water is a cause of drownings.
We live in an area of the world that has winter. The season hits us year after year without fail.
Ice and snow, the natural consequences of winter, are just as predictable as the depth of water in a lake or pool.
If we blame the snowy and icy roads for crashes, we cause a powerless attitude of 香蕉视频直播渁ccidents happen香蕉视频直播.
Why don香蕉视频直播檛 we lay the blame where it belongs, creating an attitude of accountability and consequences?
Consider these alternate headlines:
香蕉视频直播淚cy conditions take clueless drivers by surprise香蕉视频直播;
香蕉视频直播淭oo many crashes caused by overdriving winter road conditions香蕉视频直播; and
香蕉视频直播淒rivers fail to slow down in slippery conditions; no wonder ICBC rates are going up香蕉视频直播.
We need to grumble and complain about drivers who fail to use good winter tires and who overdrive the conditions. Not about the naturally occurring ice and snow.
Here香蕉视频直播檚 a bit of common sense that I pulled from a case decided back in 1941, quoted by the British Columbia Court of Appeal in Savinkoff v. Seggweiss, a judgment
香蕉视频直播淚f roads are in such a condition that a motor car cannot safely proceed at all, it is the duty of the driver to stop. If the roads are in such a condition that it is not safe to go at more than a foot pace, his duty is to proceed at a foot pace.香蕉视频直播
Messaging in the news media is powerful stuff. There is a reason why mass advertising is expensive: It works.
If the news media were to get together and resolve to report about crashes in a way that brings about a sense of accountability and consequences, there would be a natural improvement in driving attitudes.
An improvement in driving attitudes will reduce crashes and put a stop to rising ICBC rates.
Let香蕉视频直播檚 get rid of the fake news and make our roads safer!