Two Canadian universities are among the organizations that have removed advertisements from an ultra-conservative news website formerly headed by a top adviser to U.S. President Donald Trump.
The move is part of a campaign spearheaded by Sleeping Giants, an American activist group, aimed at diverting advertising dollars from Breitbart News, a far-right media outlet that came under fire during the 2016 presidential race.
香蕉视频直播淔ollowing the U.S. election, folks around the world are looking for ways to show our support and register our outrage at the rise of the extreme far right,香蕉视频直播� said Emma Pullman of SumOfUs, which is collaborating with Sleeping Giants to target Canadian organizations.
The University of British Columbia and the University of Montreal pulled ads in recent weeks after they became aware that their promotional material was appearing on the site.
香蕉视频直播淚t wasn香蕉视频直播檛 the University of Montreal that chose to buy advertising on the site,香蕉视频直播� spokeswoman Genevieve Omeara said in French.
香蕉视频直播淚t香蕉视频直播檚 programmed publicity that is placed automatically on certain websites. We took precautions to ensure it would no longer happen.香蕉视频直播�
Susan Danard of the University of British Columbia said the school香蕉视频直播檚 marketing policy normally excludes extreme political sites, but that its advertising agency had inadvertently included Breitbart to promote its new swimming pool.
香蕉视频直播淚t just got accidentally on their list and when we got aware of that we asked them to pull it, which they did,香蕉视频直播� Danard said.
香蕉视频直播淚 think the cost was under a dollar. It would have been pennies because it was just a localized digital ad.香蕉视频直播�
Steve Bannon, a former Breitbart News executive who is a senior adviser to Trump, has promoted the site as a champion for the so-called alt-right, a U.S.-based offshoot of conservatism that combines elements of racism, white nationalism and populism.
Breitbart couldn香蕉视频直播檛 be reached for comment.
It encouraged a boycott of Kellogg香蕉视频直播檚 products last month after the cereal maker said it would no longer advertise on the site, citing its 香蕉视频直播渧alues香蕉视频直播� in explaining the decision. Breitbart said the decision by Kellogg香蕉视频直播檚 was tantamount to 香蕉视频直播渆conomic censorship of mainstream conservative political discourse香蕉视频直播� and 香蕉视频直播渁s un-American as it gets.香蕉视频直播�
SumOfUs describes itself on its website as 香蕉视频直播渁 community of people from around the world committed to curbing the growing power of corporations.香蕉视频直播� It says it consists of more than 12 million people 香蕉视频直播渟topping big corporations from behaving badly.香蕉视频直播�
Pullman, the organization香蕉视频直播檚 lead campaign strategist who is based in Vancouver, said the group香蕉视频直播檚 strategy is multi-faceted.
香蕉视频直播淚t香蕉视频直播檚 symbolic, but it香蕉视频直播檚 also really real and tangible. Breitbart relies on advertising dollars to fund the website,香蕉视频直播� she added.
香蕉视频直播淚f you can interrupt its flow of advertising dollars you can actually interrupt its ability to globally expand, which the company has said it would like to do.香蕉视频直播�
Sleeping Giant says so far 750 advertisers around the world, including some in Canada, have blocked Breitbart from their media plan.
Geordon Omand, The Canadian Press
