Campbell Soup Company香蕉视频直播檚 production goes into overdrive during what executives dub 香蕉视频直播渟oup season.香蕉视频直播� Starting in October and ending with the close of winter, Campbell香蕉视频直播檚 manufacturing centres run non-stop, staffed by extra employees.

Since the arrival of the COVID-19 pandemic, consumer demand has soared, eclipsing that of the company香蕉视频直播檚 busiest time. In March, there were more orders during one week than are typically seen in the entire month.

香蕉视频直播淥ur plants are operating 24/7 right now, which is fairly unusual for April, to be honest,香蕉视频直播� said Beth Jolly, vice-president of communications at the company香蕉视频直播檚 meal and beverages division, which includes Campbell Canada. 香蕉视频直播淚t香蕉视频直播檚 really just been a dramatic shift to a full-out production increase.香蕉视频直播�

Demand for food, particularly non-perishable products, has surged as physical distancing measures keep Canadians close to home. Grocers are ordering more from manufactures, who like Campbell have hired more workers, increased operating hours and enacted other measures to increase production.

At Campbell香蕉视频直播檚, weekly case orders for that one week in March jumped about 366 per cent at the company香蕉视频直播檚 meal and beverage division, Jolly said.

Kraft Heinz Canada, meanwhile, reported an 80 per cent increase in demand for its signature Kraft Dinner product last month compared to March 2019, the company says.

To meet that demand, both manufacturers had to make several changes to ramp up production.

Kraft香蕉视频直播檚 Montreal-area production facility 香蕉视频直播� where more than 90 per cent of its food for the Canadian market is produced 香蕉视频直播� now operates 24 hours a day, seven days a week, said Av Maharaj, chief administrative officer for Kraft Heinz Canada.

The company is considering new ways to increase efficiency. It may prove simpler to produce only one type of packaging for Kraft Dinner rather than a variety of box designs, Maharaj said.

香蕉视频直播淔rom an efficiency perspective 香蕉视频直播� you don香蕉视频直播檛 want to stop your line, change packaging, build out the other one for a smaller packaging line,香蕉视频直播� he said. 香蕉视频直播淏ut rather, produce the most popular brand, popular size and that gets more product to the market.香蕉视频直播�

More difficult is changing production lines. Demand is down from food service clients, such as restaurants and hotels. But transforming a food service production line to one making grocery products is not so simple.

香蕉视频直播淚n many ways, it香蕉视频直播檚 like, you know, a giant Lego system where every piece is connected,香蕉视频直播� said Maharaj.

It can be very expensive to switch a production line and take months to do, he said.

香蕉视频直播淵ou can香蕉视频直播檛 sort of switch overnight from one product to the next.香蕉视频直播�

The company has been in talks to see if any of its food service products, such as single-serve peanut butter packets, can be sold at grocery stores.

Campbell香蕉视频直播檚, meanwhile, is trying to focus more on its most popular varieties of soup.

香蕉视频直播淚t香蕉视频直播檚 a bit of a balance,香蕉视频直播� said Jolly, since the company has to ensure it has enough ingredients to match the increased production.

香蕉视频直播淚t香蕉视频直播檚 not as if we can just put out chicken noodle and tomato.香蕉视频直播�

Campbell香蕉视频直播檚 also dipped into its existing stockpiles. The company had about 1.5 million cans with limited-edition Andy Warhol labels ready to release in May, but decided to forgo the promotional activity and release the product in April to address demand.

These changes allowed the companies to make more of their products quicker.

Kraft typically makes about seven million Kraft Dinner boxes a month, according to the company. Last month, it made roughly 15 million.

Once the product is made another challenge is getting the extra goods to distribution centres and eventually grocery stores.

香蕉视频直播淢ost food manufacturers don香蕉视频直播檛 own their own trucks,香蕉视频直播� said Maharaj, and Kraft hires local trucking firms to transport its goods from production facilities to distribution centres.

香蕉视频直播淰ery often, that can be a bottleneck because everyone needs trucks right now to get food out the door,香蕉视频直播� he said, noting the company香蕉视频直播檚 logistics team has been working hard and 香蕉视频直播渇or the most part, we香蕉视频直播檝e been able to find the trucks that we need.香蕉视频直播�

In some cases, Kraft is bypassing distribution centres entirely and instead shipping straight to grocers.

香蕉视频直播淭hat香蕉视频直播檚 one of the ways we香蕉视频直播檙e speeding up getting product to customers.香蕉视频直播�

Aleksandra Sagan, The Canadian Press