Travel Penticton is working hard to correct the impression that fires burning throughout B.C. are affecting tourism prospects in Penticton.
㽶ƵֱPenticton and the Okanagan in general, excepting the quick spot fire, has been in excellent shape,㽶Ƶֱ said Thom Tischik, executive director of Travel Penticton, adding that he has heard of hotel cancellations throughout the South Okanagan and lower volumes at area attractions.
Jessica Dolan, general manager of the Ramada Penticton, said dealing with the perception is a problem.
㽶ƵֱThey call and wonder 㽶Ƶֱis everything on fire?㽶Ƶֱ,㽶Ƶֱ said Dolan. Other than the recent smoky days, it has been clear weather.
㽶ƵֱThe weather has been spectacular for visitors, but that just hasn㽶Ƶֱt been the message they are getting,㽶Ƶֱ said Dolan 㽶ƵֱWe㽶Ƶֱve had cancellations, there has been some last minute pickup, but just not what we are used to seeing in July and August.㽶Ƶֱ
Tischik said he has heard from other accommodators that some cancellations are being filled by new visitors, and says people shouldn㽶Ƶֱt waste the chance for a last-minute trip to the South Okanagan.
㽶ƵֱIt has been brilliant, the water is fantastic, the skies have been crystal clear and absolutely, it㽶Ƶֱs a time to come,㽶Ƶֱ he said. 㽶ƵֱIt㽶Ƶֱs very simple. We㽶Ƶֱve still got the lakes, we㽶Ƶֱve still got the beaches, we㽶Ƶֱve still got lots going on.㽶Ƶֱ
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Part of the 㽶ƵֱStill Happening㽶Ƶֱ campaign is driven by marketing manager Austin Weaver, who has been out and about, recording experiences from mountain biking and pizza making to rock climbing, and sharing it with the world on social media.
㽶ƵֱWe reviewed the figures for engagement on our Facebook posts for June and July and they are up more than 300 per cent over the same time last year,㽶Ƶֱ said Tischik.
Tischik wants everyone to join in and spread the word with Travel Penticton㽶Ƶֱs trio of hashtags: #penticton, #stillhappening and #visitpenticton
㽶ƵֱThose people that are experiencing the Okanagan, get it out there on social media that they㽶Ƶֱre having a great time,㽶Ƶֱ said Tischik adding that he wants to make sure people are aware there is still lots of fun activities, like , which gets underway Aug. 9.
㽶ƵֱThat㽶Ƶֱs going to be a significant event. I think that is the fortunate thing in Penticton is that we have events almost every weekend and spill over into the midweeks. That is a great way to keep people motivated to come here,㽶Ƶֱ said Tischik, also mentioning the , which is estimated to bring nearly 10,000 athletes and supporters to Penticton.
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