The Molson Coors family has set down roots in B.C. with its spanking-new Fraser Valley brewery at Chilliwack, and that fact is now reflected on the labels.
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It香蕉视频直播檚 just one word added to the fine print, but Chilliwack officials are chuffed.
香蕉视频直播淚t香蕉视频直播檚 frickin香蕉视频直播� wicked,香蕉视频直播� Mayor Ken Popove said. 香蕉视频直播淲ith the footprint of the plant being square in the middle of our city, it only makes sense that we香蕉视频直播檇 be seeing 香蕉视频直播楥hilliwack香蕉视频直播� on the labels.香蕉视频直播�
Product packaging coming off the presses now for Molson Canadian has 香蕉视频直播淐hilliwack香蕉视频直播� emblazoned on the side of beer cans and exterior wrapping to recognize this new chapter.
香蕉视频直播淎 very formal and exciting marker of our new roots in Chilliwack can be found proudly printed on new Molson Canadian exterior packaging and cans,香蕉视频直播� said James Hall, marketing manager for Molson Canadian.
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The inclusion of 香蕉视频直播淐hilliwack香蕉视频直播� is right alongside major Canadian brewing cities like Toronto, Montreal, Moncton, and St. John香蕉视频直播檚.
香蕉视频直播淚t will become a source of community pride for some people just to see the Chilliwack name on the labels and cans,香蕉视频直播� Brian Coombes, president of Chilliwack Economic Partners Corporation (CEPCO) pointed out.
香蕉视频直播淔or Chilliwack to now have this connection to Molson Coors, an iconic Canadian company, is pretty neat, and to have a city of Chilliwack香蕉视频直播檚 size mentioned alongside major cities like Toronto and Montreal, is certainly positive from CEPCO香蕉视频直播檚 perspective,香蕉视频直播� Coombes said.
The new Molson Canadian packaging is actually part of a decisive shift in the visual identity of the brand.
香蕉视频直播淚nspired by the actions and ethos of founder John Molson, seven generations of family brewing, and 233 years of history, all brands stewarding the Molson family name (Canadian, Dry, Export, and Cold Shots) will visually unify under the logo,香蕉视频直播� according to Hall. 香蕉视频直播淓very element of the new look, upcoming campaign, and programming pays tribute to Molson香蕉视频直播檚 proudly Canadian roots, marking the beginning of a new chapter in living our legacy.香蕉视频直播�
jfeinberg@theprogress.com
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