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Back-to-school sticker shock sees parents making hard decisions

Cash-strapped parents seek back-to-school deals as years of inflation take a toll
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Interest and mortgage rates remain high and many have seen the cost of household staples like food soar, leaving less cash for binders, books and new school looks. Back to school supplies in a shop in Toronto, Thursday, Aug. 18, 2021. THE CANADIAN PRESS/Cole Burston

When August rolled around, April Hicke realized the $100 she typically gives her 13-year-old son to update his wardrobe in time for school to start was no longer enough.

香蕉视频直播淓ven on the sale racks, a pair of sweatpants at SportChek, they香蕉视频直播檙e still $25 a pair. You used to be able to go and buy a pair of sweatpants for $10,香蕉视频直播 said the Calgary-based mother of two. 香蕉视频直播淚 am shocked at the (price) increase of kids香蕉视频直播 clothes.香蕉视频直播

Hicke increased her son香蕉视频直播檚 budget to $200, taught him about looking for deals and used an annual Patagonia sale and resale sites like Poshmark to find savings on such big-ticket items as winter coats.

While it wasn香蕉视频直播檛 the first time she has taken these steps to reduce her back-to-school shopping bill, the strategies she and other parents are using come with a renewed importance this year because even as inflation has eased, Canadians aren香蕉视频直播檛 seeing any meaningful relief in their expenses.

The cost of staples like food have soared, leaving less spare cash for binders, books and new school looks.

Despite many having less or no wiggle room in their budgets, 85.7 per cent of the 8,977 Canadians surveyed on behalf of the Retail Council of Canada in July predicted they would spend as much 香蕉视频直播 or more 香蕉视频直播 on back to school than they did last year.

About 73 per cent of those respondents planned to spend more than $50 and about 43 per cent said they would exceed $100.

An increasing number planned to shop early, too.

香蕉视频直播淭hey香蕉视频直播檙e not just going out to stores and making those impulse buys. They香蕉视频直播檙e really putting a lot more thought and mindfulness into what they are purchasing and what they need,香蕉视频直播 said Michelle Wasylyshen, a spokesperson for the council.

香蕉视频直播淲hat can they maybe get by without this year? What did they buy last year that can make it through another year?香蕉视频直播

The survey found the top categories shoppers plan to spend on are school supplies, clothing, books and then electronics.

For items kids can香蕉视频直播檛 do without, parents said they were scouring flyers for deals, browsing clearance racks and turning to second-hand stores or social media groups.

A survey of 1,014 Canadians conducted on behalf of NerdWallet in July found 53 per cent of back-to-school shoppers would seek sales, 26 per cent would use coupons and 20 per cent planned to thrift.

About 32 per cent said they would buy all new school supplies, but that doesn香蕉视频直播檛 mean saving wasn香蕉视频直播檛 still a priority for them.

香蕉视频直播淰alue is top of mind for our parent customers when they shop with us and more so in this year than ever before,香蕉视频直播 said Rania Husseini, Indigo Books & Music Inc.香蕉视频直播檚 senior vice-president of print, in an email.

So far this back-to-school season, she has noticed a higher proportion of sales coming from books that are at 香蕉视频直播渁n accessible price point.香蕉视频直播

Walmart Canada has seen a lot of demand this year for wireless headphones, laptops and printers.

Sally Chan, the retail giant香蕉视频直播檚 director of strategic commercial planning, attributed some of the spike to the rise in online schooling that the COVID-19 pandemic brought, introducing many parents to a whole new level of education costs.

香蕉视频直播淚t香蕉视频直播檚 the demand for technology that香蕉视频直播檚 really kind of stretching the parent香蕉视频直播檚 budget a little bit more than in the past,香蕉视频直播 she said.

To reduce the hit to her wallet as much as possible, Alison Balfour planned to take a wait-and-see approach to back to school shopping.

Once classes begin for her two boys and they get a better sense of their needs and tastes, the Calgary mother said she would begin shopping. By then, she hopes prices will have come down from the 香蕉视频直播渆xponentially expensive香蕉视频直播 levels she has seen recently.

香蕉视频直播淚 am not seeing a lot of savings, to be honest,香蕉视频直播 she said.

香蕉视频直播淚f we are seeing inflation go down and the economy is supposed to be recovering, why are we still seeing these costs especially in grocery stores and things for school? Nothing seems to be going down.香蕉视频直播

Hicke had a similar observation. The packs of three T-shirts she used to buy her sons at Zara now cost $40 instead of $25 and shoes, pants and other apparel essentials have risen, too.

A silver lining, she said, was that her younger boy is still 香蕉视频直播渘ot picky香蕉视频直播 about brands so she can find savings in the dollar store aisles.

香蕉视频直播淚 can tell him go get all the pencils and pens that you want, and he香蕉视频直播檒l just go and grab everything he needs and he香蕉视频直播檚 always sub-$10.香蕉视频直播





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