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Veteran Quebec TV exec Marie-Philippe Bouchard picked to lead CBC

Bouchard named new CEO of CBC/Radio-Canada, replacing Catherine Tait
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Marie-Philippe Bouchard poses in this undated handout photo. Veteran Quebec TV exec Marie-Philippe Bouchard has been appointed as the next president of CBC/Radio-Canada. THE CANADIAN PRESS/HO - Benedicte Brocard

A seasoned Quebec television executive says she香蕉视频直播檚 up for the 香蕉视频直播渃hallenge香蕉视频直播 of keeping CBC/Radio-Canada relevant after being appointed its next president and CEO.

Marie-Philippe Bouchard says she looks forward to 香蕉视频直播渃harting the path forward香蕉视频直播 at Canada香蕉视频直播檚 public broadcaster, which is still grappling with controversy over executive bonuses doled out amid layoffs under outgoing boss Catherine Tait.

In announcing the appointment Tuesday, Heritage Canada said Bouchard will be the first francophone woman to head CBC/Radio-Canada when she begins a five-year term on Jan. 3, 2025.

Bouchard said she considered 香蕉视频直播減ublic service media香蕉视频直播 around the world to be 香蕉视频直播渁 precious public asset.香蕉视频直播

香蕉视频直播淎s society changes at a fast pace, so must our public broadcaster, continuing to build trust in order to remain relevant to all Canadians,香蕉视频直播 Bouchard said in a statement.

Heritage Minister Pascale St-Onge touted Bouchard as 香蕉视频直播渁 talented, strong public broadcasting leader with a proven record of transformation香蕉视频直播 in a statement.

Bouchard has been president and CEO of TV5 Qu茅bec Canada since 2016 and previously worked in various management positions at the CBC in legal services, strategic planning and regulatory affairs, digital services and music.

Bouchard replaces Tait, who has been president of the CBC since 2018 and continues to draw fire over executive bonuses and the broader challenges of restoring public trust in the broadcaster.

At a hearing of the Commons heritage committee on Monday, Tait defended spending more than $18 million in performance-based pay to staff this year, despite laying off 141 employees and eliminating 205 vacant positions amid a budget shortfall.

Tait said she believes members of the parliamentary Heritage committee have been using her appearances to 香蕉视频直播渧ilify香蕉视频直播 and 香蕉视频直播渄iscredit香蕉视频直播 both her and the public broadcaster.

She pushed back against Conservative demands to forgo a financial exit package, including bonuses, when she steps down in January.

Bouchard was part of a committee St-Onge set up last May to modernize the mandate of CBC/Radio-Canada, which employs more than 7,000 people from 香蕉视频直播渁 multitude of backgrounds and cultures,香蕉视频直播 according to its latest annual report.

The findings of that review have not been released yet.

Like many broadcasters, the CBC has been struggling with declining ad revenue and shrinking audiences as digital platforms increasingly dominate the media landscape.

Its 2023-2024 annual report said trends over the last decade indicate that its traditional TV and radio audiences will 香蕉视频直播渃ontinue to erode as younger Canadians embrace digital technologies.香蕉视频直播

St. Onge said she香蕉视频直播檚 confident Bouchard will 香蕉视频直播減rovide a steady hand香蕉视频直播 for the CBC in 香蕉视频直播渁 critical time of modernization.香蕉视频直播





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