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TikTok creators say they will lose support, money with Canadian closure

The platform intends to challenge the order in court
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The TikTok startup page is displayed on an iPhone in Ottawa on Monday, Feb. 27, 2023. Canadian TikTok creators fear that the federal government香蕉视频直播檚 recent decision to shut down the app香蕉视频直播檚 Canadian business arm will erode their support system and limit their earning potential. THE CANADIAN PRESS/Sean Kilpatrick

Even with 1.8 million followers on TikTok, Wallace Wong says he feels like he香蕉视频直播檚 been dealt a huge blow after the federal government directed the app to shut down its Canadian operations this week.

香蕉视频直播淚t feels like we香蕉视频直播檝e lost some support and I香蕉视频直播檓 (left) to fend for myself,香蕉视频直播 says the Toronto-based chef who香蕉视频直播檚 become a viral sensation for his chopping skills.

香蕉视频直播淔or such a big platform like TikTok to no longer have an office here, it feels like we香蕉视频直播檝e lost a vital line of communication 香蕉视频直播 not just as creators, but also for the brand looking at how they can help creators here. It香蕉视频直播檚 a lose-lose.香蕉视频直播

Wong is one of several Canadian TikTok creators who worry that the closure of the platform香蕉视频直播檚 Canadian arm will erode their support system and limit their earning potential.

The federal government ordered the dissolution of TikTok香蕉视频直播檚 business in Canada on Wednesday, citing national security risks, but it stopped short of an outright ban on the app.

A TikTok spokesperson said the decision will result in the loss of hundreds of well-paying local jobs, adding that the platform intends to challenge the order in court.

Lifestyle and food content creatorMali Raja says the app香蕉视频直播檚 Canadian division helped local users with account optimization, resolving technical issues and landing sponsorships. She adds it frequently organized pop-up events and digital campaigns to spotlight local talent, and played a key role in connecting creators with brands.

香蕉视频直播淣ow, we香蕉视频直播檙e taking a step back in terms of creators losing that outreach,香蕉视频直播 she says.

Advertisers may also become reluctant to invest in content on the platform, says Michelle Nguyen, president and chief strategist of Toronto-based social media agency Super Duper. As a result, Canadian creators may see a decline in ad dollars, she says.

香蕉视频直播淚 see brands getting worried about the amount of money they香蕉视频直播檙e putting towards their TikTok presence. I have concerns that they will be pulling back budget because they香蕉视频直播檙e being reminded of how precarious TikTok can be (in Canada),香蕉视频直播 she says.

Wong shares similar worries that the uncertainty surrounding TikTok could lead to a decrease in brand partnerships and sponsorships.

香蕉视频直播淚t creates fear. For TikTok to not have an office here, it could signal to brands that 香蕉视频直播楳aybe we shouldn香蕉视频直播檛 put all our eggs in TikTok, maybe we should take away some of our budgeting and put it in other platforms, because we don香蕉视频直播檛 know how long it香蕉视频直播檚 going to be here.香蕉视频直播櫹憬妒悠抵辈

TikTok comedian Neema Naz says the winding down of the platform香蕉视频直播檚 local offices feels especially 香蕉视频直播渇rustrating香蕉视频直播 because Canadian creators are already at a disadvantage. Canada is excluded from TikTok香蕉视频直播檚 Creator Rewards Program, which pays creators for their videos.

The Toronto native says that while some creators had hoped TikTok香蕉视频直播檚 Canadian presence would eventually lead to the implementation of a rewards program in the country, 香蕉视频直播淚 guess that香蕉视频直播檚 not an option anymore.香蕉视频直播

Naz says the closure is symptomatic of a larger problem 香蕉视频直播 a lack of support for Canadian artists.

香蕉视频直播淲hen an accountant or doctor or someone with a regular job is bored or sad or angry in their time off, they watch comedy. They watch content so they don香蕉视频直播檛 lose their minds. I feel like in Canada a lot of people don香蕉视频直播檛 value us as creators,香蕉视频直播 he says.

香蕉视频直播淭his is why we香蕉视频直播檙e heading to the U.S. on work visas with the hopes of staying there permanently, because they actually put more effort and funding into the arts.香蕉视频直播

New Brunswick creator Tom Hearn says elimination of TikTok香蕉视频直播檚 Canadian branch feels like another blow to 香蕉视频直播渁 dying arts scene in Canada.香蕉视频直播

香蕉视频直播淲e have no star system in the country that we live in. Unless your last name is Levy, you香蕉视频直播檙e probably not going to get a TV show or a special,香蕉视频直播 says the TikTok comedian.

香蕉视频直播淪o TikTok has actually opened insane doors for me that would never have happened before. It香蕉视频直播檚 extremely important for comedians and artists.香蕉视频直播

That being said, Hearn says he香蕉视频直播檇 be willing to get off of TikTok if it truly posed a national security threat. But he argues the government has been very vague about what the threat actually is.

香蕉视频直播淚f the security of our nation is at risk because of this specific app, then plainly state what the issue is and do something to fix it. This doesn香蕉视频直播檛 feel like a solution,香蕉视频直播 he says.

香蕉视频直播淚f TikTok is a security breach, then let香蕉视频直播檚 ban it. If it香蕉视频直播檚 not, then let香蕉视频直播檚 let them have their employees.香蕉视频直播

Alex Nino Gheciu, The Canadian Press





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