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Rising workplace stress levels make way for new job: the 㽶Ƶֱburnout coach㽶Ƶֱ

Coaches guide their clients to make lifestyle changes and identify triggers
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Jana Cook of Claresholm, Alta., as shown in this handout image, is one of a growing number of people marketing their skills as 㽶Ƶֱburnout coaches㽶Ƶֱ able to help working professionals bounce back from extreme stress and over-work. THE CANADIAN PRESS/HO

Jana Cook has suffered from burnout twice in her professional career.

Both episodes began with a gradual onset of signs and symptoms 㽶Ƶֱ including trouble sleeping, extreme fatigue and difficulty completing basic tasks 㽶Ƶֱ which culminated in having to take up to six months㽶Ƶֱ leave from her corporate job to recover.

㽶ƵֱIn both instances there was a tipping point 㽶Ƶֱ a moment in time where I just kind of felt like I 㽶Ƶֱbroke,㽶Ƶֱ㽶Ƶֱ said Cook, who currently lives in Claresholm, Alta.

㽶ƵֱI went from doing all of the things, to doing none of the things.㽶Ƶֱ

Cook did eventually recover, learning important lessons about slowing down and stress management in the process. She now draws on her own experiences to help others, marketing herself as a 㽶Ƶֱburnout prevention and recovery coach㽶Ƶֱ for people worn down by the corporate grind.

㽶ƵֱBurnout coaches㽶Ƶֱ and 㽶Ƶֱburnout recovery specialists㽶Ƶֱ are increasingly popping up across Canada, the U.S., the U.K., Australia and Europe. Rarely are they licensed therapists or psychologists 㽶Ƶֱ instead they are usually people who, like Cook, have obtained certification from the International Coaching Federation and have spent a great deal of time researching workplace burnout and its causes.

Other burnout coaches have taken courses in stress reduction techniques, mindfulness, even hypnosis.

While their backgrounds may vary, all burnout coaches cater to the growing number of workers who say they are stressed out, overwhelmed and struggling to cope.

A November 2023 survey of 765 Canadian professionals by human resources consulting firm Robert Half found 42 per cent of respondents felt burned out on the job, with 36 per cent of respondents saying they were more burned out than they were a year ago.

Cal Jungwirth, workplace expert and director at Robert Half, said there are a number of factors contributing to rising burnout rates, including stresses associated with returning to the office in the wake of the COVID-19 pandemic as well as economic pressures forcing workplaces everywhere to do more with less.

㽶ƵֱOrganizations are being very fiscally careful, but it㽶Ƶֱs coming at a bit of a cost, and that cost is to their people,㽶Ƶֱ Jungwirth said.

㽶ƵֱIf 42 per cent of folks are feeling some sort of burnout, that㽶Ƶֱs an immediate red flag.㽶Ƶֱ

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㽶ƵֱBurnout㽶Ƶֱ is not a formal medical condition, but the World Health Organization recognizes it as an 㽶Ƶֱoccupational phenomenon㽶Ƶֱ resulting from chronic workplace stress. According to the WHO, burnout is characterized by feelings of energy depletion or exhaustion, negativity or cynicism related to one㽶Ƶֱs job, and reduced professional efficacy.

Nelson, B.C.-based Christy Nichol launched her burnout coaching business after the unrelenting volume of work at her private athletic therapy practice pushed her to the brink. In her case, burnout manifested as extreme exhaustion coupled with panic attacks.

㽶ƵֱI remember walking into the doctor㽶Ƶֱs office saying, 㽶ƵֱThere㽶Ƶֱs something wrong with my heart,㽶Ƶֱ㽶Ƶֱ she said.

㽶ƵֱPeople start getting stress-related diseases and illnesses. But a lot of people don㽶Ƶֱt want to talk about it because they think that everyone perceives them as having everything together.㽶Ƶֱ

Nichol employs a variety of strategies to help her burned out clients calm their nervous systems, which involves everything from deep breathing exercises to trigger point releases.

Sleep is another big area of focus when it comes to recovery, said Jenn Bruer, a Toronto-based burnout prevention and recovery facilitator.

㽶ƵֱI always say start with sleep, because it㽶Ƶֱs probably the biggest bang for your buck. No amount of self-care is going to help you if you㽶Ƶֱre awake all night, every night,㽶Ƶֱ she said.

Beyond the physical symptoms, burnout coaches often guide their clients to make lifestyle changes, such as limiting emails in the evening and learning how to say no. They can also assist burnout sufferers with planning a return to work after a stress leave, or help them plot a career change.

While working with a burnout coach may be helpful for some, said Houyuan Luo, a registered psychologist with MindPeace Psychology in Toronto, it㽶Ƶֱs important to recognize that it is a new and unregulated industry.

㽶ƵֱThe biggest problem with unregulated professionals is that they cannot be held accountable by anybody if something goes wrong,㽶Ƶֱ Luo said.

㽶ƵֱPeople should know they also have the option of working with regulated professionals like psychologists, psychotherapists, and social workers 㽶Ƶֱ people who are properly trained and where there is a regulatory body for them.㽶Ƶֱ

But the rise of the burnout coach shows a growing societal awareness of the consequences of burnout 㽶Ƶֱ both at the personal level and the corporate level, where managers should be concerned about the costs to the organization when burned-out employees quit or need to take extended leaves to get better, Cook said.

㽶ƵֱIt can take someone years to get to this state of being burned out and exhausted. It doesn㽶Ƶֱt happen overnight and therefore recovery doesn㽶Ƶֱt happen overnight either,㽶Ƶֱ she said.

㽶ƵֱI mean, you㽶Ƶֱre looking at six to 12 months, easy.㽶Ƶֱ

But Cook said her experience, and the experience of many others, proves that it is possible to bounce back.

㽶ƵֱIf you㽶Ƶֱre feeling like you might be burnt out, it doesn㽶Ƶֱt have to be forever,㽶Ƶֱ she said.

㽶ƵֱBut you have to be able to be brave enough to make some changes to get out, get through it, work through it. Because the things that you were doing that got you to today are not going to get you through to make you feel different for tomorrow.㽶Ƶֱ

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Amanda Stephenson, The Canadian Press

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