A Langley child is going to not only see the Taylor Swift Eras concert all expenses paid after being chosen through Big Brothers Big Sisters of Canada.
RBC worked with Big Brothers Big Sisters of Canada to send 20 youth from its national network who get to see the international star's concert. The girl gets to see the show along with a parent, guardian or Big Brothers Big Sisters mentor. Recipients outside of Toronto and Vancouver will also be provided with travel and accommodations courtesy of RBC.
"Getting the opportunity to have this concert experience is hugely exciting," said Kari Lick, Big Sister mentor to Jazlynn from Langley, BC. "We are so grateful and can't wait to see what the evening has in store. Thanks to RBC and the RBC Foundation for this amazing opportunity!"
Since 1983, RBC and RBC Foundation have provided over $8.8 million in funding to Big Brothers Big Sisters of Canada to support programming.
"This partnership is one of the many ways RBC is helping to make Taylor Swift | The Eras Tour as nationally accessible as possible," said Mary DePaoli, executive vice president and chief marketing officer, RBC. "We have been a proud, long-standing partner of Big Brothers Big Sisters of Canada, an organization that does incredible work in supporting young people faced with adversities, and we look forward to sharing this unforgettable experience with our recipients."
With funding from RBC Foundation, the Big Brothers Big Sisters of Canada Big Possibilities mentoring program will reach approximately 1,000 youth mentors across Canada from 2023 to 2026 with a unified national approach for mentorship and skill development.
"This experience will undoubtedly create lasting memories and bring immense joy to the Big Brothers Big Sisters of Canada recipients attending Taylor Swift | The Eras Tour," said Jill Zelmanovits, president and chief executive officer, Big Brothers Big Sisters of Canada. "Moments like this offer hope and inspire young people faced with challenges, and we're grateful for RBC's continued support of our organization."
