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Why Gen Z loves the 㽶Ƶֱold school㽶Ƶֱ digital point-and-shoot camera

Nostalgia for 㽶Ƶֱa mythical past㽶Ƶֱ
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Anya Chigak poses for a photo using an older digital camera in this 2022 handout photo. THE CANADIAN PRESS/HO - Anya Chigak

The photos are grainy, poorly lit or pixelated. The flash has washed out the subjects or illuminated only a portion of the scene. There may be a tiny orange time stamp in the bottom right-hand corner.

But the photographers don㽶Ƶֱt mind; it㽶Ƶֱs what they㽶Ƶֱre going for, said 20-year-old Anya Chigak.

㽶ƵֱIt captures the vibe a lot more than a clean photo taken by your phone.㽶Ƶֱ

Like many of her peers, Chigak has embraced compact digital cameras 㽶Ƶֱ a token of the past she hopes will keep her tethered to the present.

The marine biology student from Cambridge, Ont., pilfered one from her mom and purchased the other second-hand for $10. Neither can produce the quality of the camera built into hersmartphone.

Chigak was in Grade 10 when she started using her mom㽶Ƶֱs old digicam from the mid-aughts, wary of the allure of her phone㽶Ƶֱs notifications and looking for a way to capture memories while staying in the moment.

The results also match her esthetic sensibilities.

㽶ƵֱI㽶Ƶֱm very into antiques and vintage,㽶Ƶֱ she said. 㽶ƵֱI work at an antique store and I collect records and vintage clothes and cassettes, so I㽶Ƶֱve always liked the older look of photos better.㽶Ƶֱ

They remind her of the contents of her parents㽶Ƶֱ old photo albums, which she always preferred to the well-lit, perfectly crisp and immaculately edited pictures that populated her social media feeds.

Selma Purac, a professor at Western University㽶Ƶֱs faculty of information and media studies, said the digicam is just the latest in a long line of out-of-date technology to capture the youth zeitgeist: vinyl, yes, but also disposable cameras and instant cameras, reminiscent of old Polaroids.

㽶ƵֱThese are artifacts of an earlier time, and I think that makes them kind of transportive,㽶Ƶֱ Purac said.

Her students and those younger than them, the ones embracing the digicam trend, came of age during the COVID-19 pandemic and are entering a precarious future shaped by climate and cost-of-living crises.

㽶ƵֱAnd then there㽶Ƶֱs the mental health crisis that㽶Ƶֱs been brought on by their engagement with digital media,㽶Ƶֱ Purac added. 㽶ƵֱSo this desire to reach to a mythical past, a more positively framed past, kind of makes sense.㽶Ƶֱ

That framing of the past is a key ingredient to nostalgia, she said.

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㽶ƵֱThere is a real simplification underlying most nostalgia. Nostalgia is memory that necessitates forgetting. It㽶Ƶֱs memory that necessitates erasure, because what we㽶Ƶֱre doing is we㽶Ƶֱre reaching back to a perceived simpler time.㽶Ƶֱ

Emma Soper, a 23-year-old linguistics student in Hamilton, can put an exact year to that time: 2011, when she was nine years old and got the digital camera she still uses today.

㽶ƵֱIt㽶Ƶֱs comforting to go back to a time when there was less responsibility and things felt more like someone else was deciding for you 㽶Ƶֱ it㽶Ƶֱs kind of a break from the mentality of: 㽶ƵֱI㽶Ƶֱve gotta figure this out on my own,㽶Ƶֱ㽶Ƶֱ she said.

She also likes that the photos she takes with the digital camera aren㽶Ƶֱt necessarily for sharing.

㽶ƵֱIt㽶Ƶֱs not like, 㽶ƵֱI㽶Ƶֱm gonna upload this to VSCO and adjust the contrast and the sharpness and the saturation and make sure I have a nice caption,㽶Ƶֱ㽶Ƶֱ Soper said. 㽶ƵֱIt was just, smile for the camera, and that㽶Ƶֱs it 㽶Ƶֱ even though I know full well I will likely post some of those pictures on Instagram.㽶Ƶֱ

Cedrick Pizarro has perfected his process for sharing the photos from his digital camera.

The 20-year-old flight services student from Toronto has become his friend group㽶Ƶֱs de facto photographer 㽶Ƶֱ and unlike Chigak and Soper, he㽶Ƶֱs editing his pictures. He uploads them to Darkroom, an app in which he㽶Ƶֱs created preset filters to enhance the retro feel.

Then, Pizarro shares the photos to his Instagram stories so his friends can see them and ask for copies.

But Pizarro is using more than just his digital camera: he also takes photos with his phone and an Instax instant camera.

The phone is good for videos and immediate sharing, while the Instax photos feel more spontaneous.

㽶ƵֱThere㽶Ƶֱs no second take,㽶Ƶֱ he said of his digicam. 㽶ƵֱWith the digital camera, you can take more and more, while Instax only has 10 (sheets of film.)㽶Ƶֱ

In that sense, the digital camera is unlike the phone and the film camera, he said.

㽶ƵֱIt㽶Ƶֱs so fun taking photos without knowing the outcome,㽶Ƶֱ he said. 㽶ƵֱYou can see it in the camera, but it㽶Ƶֱs so small㽶ƵֱIf you take a photo on your phone and then you see it, you㽶Ƶֱll want to redo it.㽶Ƶֱ

An added bonus?

㽶ƵֱWhen I was a kid I wasn㽶Ƶֱt able to use the digital camera because it could be broken easily,㽶Ƶֱ he said. 㽶ƵֱSo now I get a chance to take pictures whenever I want.㽶Ƶֱ

Nicole Thompson, The Canadian Press





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