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Robert Downey Jr. says he 㽶Ƶֱintends to sue㽶Ƶֱ any and all who use his AI replica

Iron Man star performing 1-act play that delves into themes of AI, artistic integrity and plagiarism
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Melora Hardin, left, and Robert Downey Jr. appear during a performance of 㽶ƵֱMcNeal,㽶Ƶֱ in New York. (Matthew Murphy and Evan Zimmerman via AP)

doesn㽶Ƶֱt think Marvel executives would ever recreate his portrayal of Tony Stark using artificial intelligence. But if they did, he would lawyer up 㽶Ƶֱ even posthumously.

On a recent episode of the 㽶ƵֱOn With Kara Swisher㽶Ƶֱ podcast, the Oscar-winning actor said he intends to 㽶Ƶֱsue all future executives㽶Ƶֱ who allow an AI-created version of him. Speaking about his role as Iron Man, Downey said he does not want his likeness recreated by AI technology.

㽶ƵֱI am not worried about them hijacking my character㽶Ƶֱs soul because there㽶Ƶֱs like three or four guys and gals who make all the decisions there anyway and they would never do that to me, with or without me,㽶Ƶֱ Downey said.

Swisher noted that those executives would eventually be replaced.

㽶ƵֱWell, you㽶Ƶֱre right,㽶Ƶֱ Downey said. 㽶ƵֱI would like to here state that I intend to sue all future executives just on spec.㽶Ƶֱ

㽶ƵֱYou㽶Ƶֱll be dead,㽶Ƶֱ Swisher said.

Downey replied: 㽶ƵֱBut my law firm will still be very active.㽶Ƶֱ

Representatives for Marvel Studios and for Downey did not immediately respond to a request for comment.

The discussion comes amid the Hollywood video game performers㽶Ƶֱ strike, which began in July after more than 18 months of negotiations over a new interactive media agreement with game industry giants broke down over protections.

Leaders of the Screen Actors Guild-American Federation of Television and Radio Artists have billed the issues behind the labor dispute 㽶Ƶֱ and AI in particular 㽶Ƶֱ as an existential crisis for performers. Concerns about how movie studios will use last year㽶Ƶֱs film and television strikes by the union, which lasted four months. SAG-AFTRA requiring productions to get the informed consent of actors whose digital replicas are used.

A spokesperson for SAG-AFTRA said that Downey has the right to deny any digital replica uses in film because of California㽶Ƶֱs new law prohibiting the unauthorized replication of a dead performer㽶Ƶֱs likenesses without prior consent. That law, signed by California Gov. Gavin Newsom in September, was sponsored by the union.

Downey made his Broadway debut this month in 㽶ƵֱMcNeal,㽶Ƶֱ a one-act play by that delves into themes of artificial intelligence, artistic integrity, plagiarism and copyright infringement. The 59-year-old actor plays the titular character, Jacob McNeal, an acclaimed novelist whose battles with alcoholism and mental illness culminate at a crucial juncture in his career.

㽶ƵֱI don㽶Ƶֱt envy anyone who has been over-identified with the advent of this new phase of the information age,㽶Ƶֱ Downey said. 㽶ƵֱThe idea that somehow it belongs to them because they have these super huge start-ups is a fallacy.㽶Ƶֱ

The podcast episode explored questions the play raises about truth and power in the age of AI, and whether there is a 㽶Ƶֱsocial contract㽶Ƶֱ related to the use of AI.

Downey㽶Ƶֱs upcoming role as Doctor Doom in 㽶ƵֱAvengers: Doomsday㽶Ƶֱ will bring him back to the Marvel Cinematic Universe in 2026.





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