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㽶ƵֱRemarkable㽶Ƶֱ: Ignite the Arts brings record crowds to Penticton

Weekend-long event features more than 100 acts at 10 different venues
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The performers of Kinshara Entertainment lit up the night to kick off the third annual Ignite the Arts Festival in Penticton. (Brennan Phillips - Western News)

In early March 2022, when Ignite the Arts was nothing more than an ambitious idea, Paul Crawford said Penticton could one day be the 㽶Ƶֱcultural capital of B.C.㽶Ƶֱ

Two years later, the longtime Penticton Art Gallery curator says the South Okanagan community is way ahead of schedule when it comes to making that dream a reality.

That㽶Ƶֱs due in part to the 㽶Ƶֱremarkable㽶Ƶֱ third annual Ignite the Arts Festival, which drew record crowds across the city㽶Ƶֱs downtown core from March 29-31.

㽶ƵֱIt was a wonderful celebration of culture,㽶Ƶֱ Crawford said, adding around 1,700 attended the festival on each day, from Friday to Sunday.

The weekend featured more than 100 acts across 10 different venues.

That㽶Ƶֱs up from the 70 performers who appeared at the event in 2023, with acts taking their respective stage after the well-attended 㽶ƵֱParade For No Reason㽶Ƶֱ on Friday evening, March 29.

㽶ƵֱThe parade is a symbol of pride and joy, as well as a vehicle for inclusion and self-expression,㽶Ƶֱ Crawford said. 㽶ƵֱIt㽶Ƶֱs about kicking off the weekend and coming together as a community.㽶Ƶֱ

Crawford praised the hundreds of artists and thousands of the festival㽶Ƶֱs attendees for bringing 㽶Ƶֱvibrancy㽶Ƶֱ to Penticton during its shoulder season.

There was something for everyone, he said, and even things some people may never see again.

㽶ƵֱEvery stage was pretty much full with unique performers from across the province,㽶Ƶֱ said the gallery㽶Ƶֱs curator, who also helped organize a similar festival in the B.C. community of Wells in the early 2000s.

At any given hour during this year㽶Ƶֱs Ignite the Arts Festival, attendees had no shortage of options for things to do and performances to see.

From folk metal bands to 㽶ƵֱFunkin㽶Ƶֱ Rockin㽶Ƶֱ Jazz㽶Ƶֱ and songwriting sessions for children, entertainment was always at the forefront from 11 a.m. to midnight every day.

Crawford says he wasn㽶Ƶֱt surprised to see so many artists eager to be part of the Penticton-based festival.

㽶ƵֱIt㽶Ƶֱs amazing to create something that people want to be a part of,㽶Ƶֱ he said. 㽶ƵֱTo me, that㽶Ƶֱs the hallmark of a successful event.㽶Ƶֱ

The festival has also proved to be an economic boom for Penticton over the last few years.

With a spike in hotel bookings and record number of accommodations provided to travelling artists, Crawford says he looks forward to sharing more details in the coming weeks on the festival㽶Ƶֱs economic benefit to the community, once final numbers are tallied.

㽶ƵֱThis year, I really felt things came together,㽶Ƶֱ he said. 㽶ƵֱI think a greater portion of the community is starting to understand what we㽶Ƶֱre doing and I hope that it only grows from here.㽶Ƶֱ



Logan Lockhart

About the Author: Logan Lockhart

I joined Black Press Media in 2021 after graduating from a pair of Toronto post-secondary institutions and working as a sports reporter for several different outlets.
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