Kendrick Lamar will pop out on the NFL香蕉视频直播檚 biggest stage next year: The Grammy winner will headline the Apple Music Super Bowl Halftime Show in New Orleans.

The NFL, Apple Music and Roc Nation announced Sunday that Lamar would lead the halftime festivities from the Caesars Superdome on Feb. 9. The rap megastar, who has won 17 Grammys, said he香蕉视频直播檚 looking forward to bringing hip-hop to the NFL香蕉视频直播檚 championship game, where he performed as a guest artist with Dr. Dre and Snoop Dogg in 2022.

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Lamar has experienced massive success since his debut album 香蕉视频直播済ood kid, m.A.A.d city香蕉视频直播� in 2012. Since then, he香蕉视频直播檚 accumulated 17 Grammy wins and became the first non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album 香蕉视频直播淒AMN.香蕉视频直播�

The rapper香蕉视频直播檚 latest album 香蕉视频直播淢r. Morale & The Big Steppers,香蕉视频直播� was released in 2022. He was featured on the song 香蕉视频直播淟ike That香蕉视频直播� with Future and Metro Boomin on a track that spent three weeks at No. 1 on the Billboard Hot 100 this year. He also garnered another hit with 香蕉视频直播淣ot Like Us.香蕉视频直播�

Roc Nation founder Jay-Z called Lamar a 香蕉视频直播渙nce-in-a-generation香蕉视频直播� artist and performer.

香蕉视频直播淗is deep love for hip-hop and culture informs his artistic vision,香蕉视频直播� Jay-Z said. 香蕉视频直播淗e has an unparalleled ability to define and influence culture globally. Kendrick香蕉视频直播檚 work transcends music, and his impact will be felt for years to come.香蕉视频直播�

Roc Nation and Emmy-winning producer Jesse Collins will serve as co-executive producers of the halftime show. The creative direction of Lamar香蕉视频直播檚 performance will be provided by pgLang.

Jonathan Landrum Jr., The Associated Press