NBC is inserting some pop culture flavor into the world香蕉视频直播檚 biggest sports spectacle: From dancing with dressage horses at the Palace of Versailles to riding a giant baguette blimp over the Eiffel Tower, the network has strategically partnered with several big names to build anticipation for
Enlisting a plethora of entertainers and non-Olympic athletes is designed to entice viewers after the network 香蕉视频直播� and longtime Olympics broadcaster in the U.S. 香蕉视频直播� drew lackluster ratings for the last Summer Olympics, in Tokyo, and the Winter Olympics in Beijing. Held amid the coronavirus pandemic, those Games proceeded with muted fanfare and few announcers on-site.
But with over 11 million expected to attend the two-week Summer Games that start July 26, NBC 香蕉视频直播� which holds the broadcasting rights to the Olympics through 2032 香蕉视频直播� wants to attract more viewers by bringing Olympic stories to life with popular and diverse personalities.
香蕉视频直播淲e speak to a broader audience,香蕉视频直播� said , who has been brought on as a primetime NBC correspondent for Paris. The ultra-smooth rapper had become a fan favorite during the Tokyo Games, when he and did in-studio commentary for Peacock.
Snoop Dogg will be on the ground in Paris by late July, exploring the city香蕉视频直播檚 landmarks and attending competitions and events. He香蕉视频直播檚 already had casual with a few Olympians about their respective sports, including women香蕉视频直播檚 basketball player , gymnast , skateboarder and beach volleyball players Sara Hughes and Kelly Cheng.
香蕉视频直播淲e have different perspectives and different views,香蕉视频直播� Snoop Dogg said of the recruited entertainers. 香蕉视频直播淭he world that we live in right now, it is appropriate for me to give our side of the story, because we香蕉视频直播檝e always been a great voice and a great instrument. But we香蕉视频直播檝e never been the conductor. Now I get to play the role of conductor.香蕉视频直播�
After the pandemic-delayed Tokyo Games in 2021, NBC created a new playbook to increase excitement for this summer香蕉视频直播檚 coverage. Network researchers found that people between the ages of 26-40 wanted an Olympics that infuses more pop culture into the everyday conversation.
Singer and NFL legend Peyton Manning will join sportscaster in Paris as hosts of the opening ceremony along the Seine, held for the first time outside a stadium setting. Comedian will contribute to on-air and social media coverage. Podcaster Alex Cooper of 香蕉视频直播淐all Her Daddy香蕉视频直播� fame will host live, interactive watch parties in Paris called 香蕉视频直播淲atch with Alex Cooper,香蕉视频直播� a program where she香蕉视频直播檒l appear in a picture-in-picture view sharing her insights and answering questions from fans in real time.
香蕉视频直播淚香蕉视频直播檓 not a former Olympian, but they sort of convinced me that we are just celebrating these athletes and a little bit about what drives them,香蕉视频直播� said Manning, a Pro Football Hall of Famer and two-time Super Bowl winner. He香蕉视频直播檚 also the co-host of the ESPN-produced 香蕉视频直播淢onday Night Football with Peyton and Eli香蕉视频直播� with his brother and fellow former NFL quarterback Eli Manning.
Hart returns too, collaborating with on an eight-episode commentary series offering comical recaps of the best and most unexpected Olympic moments.
香蕉视频直播淚t香蕉视频直播檚 under the umbrella of sports, but it香蕉视频直播檚 really a cultural celebration,香蕉视频直播� said Tirico, who will host his fourth opening ceremony of the Olympics. He will team up with along with past Olympians and for NBC香蕉视频直播檚 closing ceremony coverage.
Tirico said integrating more pop culture elements into the coverage was a 香蕉视频直播済rand slam香蕉视频直播� idea.
香蕉视频直播淚f we bring a little cross-section of America together to give you a flavor of the games and do it under one tent, it香蕉视频直播檒l keep you around for 17 nights,香蕉视频直播� he said. 香蕉视频直播淭hat香蕉视频直播檚 our plan. Our goal. We香蕉视频直播檙e so glad that we香蕉视频直播檝e got people like Snoop, Peyton, Kelly and to help us do it.香蕉视频直播�
Along with Megan Thee Stallion and Manning香蕉视频直播檚 commercials, several other promotional spots have already aired on NBC: Rapper appeared in a promo, getting her nails done with track star . Actor reprised her 香蕉视频直播淓mily in Paris香蕉视频直播� role to for sprinter . helped reveal the Olympics logo. collaborated with the network on a video for which has been used to promote coverage.
香蕉视频直播淲e wanted to be a part of the cultural zeitgeist,香蕉视频直播� said Molly Solomon, executive producer and president of NBC Olympics Production. 香蕉视频直播淲e wanted to make sure that it feels like more than just a sporting event. It香蕉视频直播檚 really an entertainment and pop culture event that is centered around athletes stories.香蕉视频直播�
So far, the commercials have generated strong numbers. According to NBC, Collins香蕉视频直播� promo spot drew more than 30 million viewers on the network香蕉视频直播檚 platforms. Megan Thee Stallion香蕉视频直播檚 ad garnered 12 million views, while Snoop Dogg pulled in just under 10 million through their social media channels.
香蕉视频直播淲e tried to remain very true to our audiences and the placement of the content,香蕉视频直播� said Jennifer Storms, NBC香蕉视频直播檚 chief marketing officer of Entertainment and Sports. 香蕉视频直播淲e香蕉视频直播檙e working together on the talent and how they have a continuous storyline before the Olympics and through the Olympics.香蕉视频直播�
Storms wants to bring Olympians香蕉视频直播� stories to the forefront through popular voices. Expect stories from singer about gymnast WWE star on wrestler and 香蕉视频直播淐hicago Fire香蕉视频直播� actor on Lyles, she said.
香蕉视频直播淭hat translates to telling the story around an athlete that America might not know yet,香蕉视频直播� Storms said. 香蕉视频直播淪o the talent are critical to catching people香蕉视频直播檚 attention.香蕉视频直播�
Manning hopes to make an influential mark. He香蕉视频直播檚 looking forward to delving into the backstories of Olympians such as Biles and swimmer Katie Ledecky.
香蕉视频直播淢aybe athlete to athlete,香蕉视频直播� Manning said, 香蕉视频直播渢hey will share some information that maybe they just wouldn香蕉视频直播檛 tell anybody.香蕉视频直播�
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