Some of Hollywood香蕉视频直播檚 top actors and directors are getting a treat made exclusively in Quebec to sweeten their Oscar night victories 香蕉视频直播� or make bitter losses a little easier to swallow.
Sagar, a fine, fluffy sugar derived from maple sap produced in the province, is one of the dozens of luxury goodies top acting and directing nominees are set to receive from Los Angeles marketing agency Distinctive Assets.
Though not affiliated with the awards ceremony, the company香蕉视频直播檚 opulent 香蕉视频直播淓veryone Wins香蕉视频直播� gift bags have become a curiosity of the annual Oscars fanfare, successfully stirring media buzz and inspiring countless tabloid appraisals. In a February news release, Distinctive Assets teases a U.S. dollar value for the bags numbering in the six figures.
Agency founder Lash Fary serves as arbiter of gifts. He boasts on social media about his power to choose both the contents and recipients of the coveted packages.
This year, the Sagar Experience from Quebec maple producer 脡rabli猫re F. Carrier won his favour. Now, the likes of Danielle Brooks, America Ferrera and Mark Ruffalo are set to get a sample of the product worth around C$1,300, says Samuel Busque of Orion Suppliers, the company behind the Sagar Experience marketing campaign.
He said the concept for the sugar was to create a luxury item with international appeal rooted in Quebec history and tradition.
香蕉视频直播淲e still find that in Quebec we don香蕉视频直播檛 use enough of our exoticism and our products to explain and to show to the rest of the world how exclusive we are and what kind of luxury stuff that we can have,香蕉视频直播� Busque said in an interview.
The Sagar Experience isn香蕉视频直播檛 the kind of sugar Carey Mulligan or Ryan Gosling can simply dump in their morning coffee. Busque described it as a dish in and of itself with a cotton-like texture and faint note of maple. It is, indeed, a 香蕉视频直播渨hole experience,香蕉视频直播� he promised.
In addition to the Oscars gift bags, the product is the focus of chef-led workshops for guests at Quebec City香蕉视频直播檚 Fairmont Ch芒teau Frontenac hotel this month. An online boutique for the Sagar Experience is also slowly rolling out, Busque said. Its first item for sale 香蕉视频直播� 香蕉视频直播淪weet Ritual,香蕉视频直播� a package identical to the celebrity samples 香蕉视频直播� appeared Saturday night. Busque said even more expensive bundles with accessories like hand-painted wooden boxes will also eventually be available.
For now, however, 脡rabli猫re F. Carrier owner Francis Carrier is just proud his product from Quebec香蕉视频直播檚 rural Beauce region has made it to Hollywood.
香蕉视频直播淚t香蕉视频直播檚 wonderful,香蕉视频直播� he said in a phone interview Saturday. 香蕉视频直播淚t香蕉视频直播檚 the most beautiful beginning we can have for our marketing for our product, which is really out of the ordinary compared to all the other maple products out there. We香蕉视频直播檙e very proud to be at the Oscars precisely for that reason.香蕉视频直播�
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Thomas MacDonald, The Canadian Press
