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Kiss sells its brand and its music to Swedish firm owned by ABBA founder

Estimated $300M deal will see Kiss entertainment continue with holograms and other ventures
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FILE - Gene Simmons, from left, Tommy Thayer, and Paul Stanley of KISS perform during the final night of the 香蕉视频直播淜iss Farewell Tour香蕉视频直播漚t Madison Square Garden in New York on Dec. 2, 2023. (Photo by Evan Agostini/Invision/AP, File)

It香蕉视频直播檚 never really the end of the road for . The hard rock quartet have sold their catalog, brand name and IP to Swedish company Pophouse Entertainment Group in a deal estimated to be over $300 million, it was announced Thursday.

This isn香蕉视频直播檛 the first time Kiss has partnered with Pophouse, which was co-founded by ABBA香蕉视频直播檚 Bj枚rn Ulvaeus. When the band香蕉视频直播檚 current lineup 香蕉视频直播 founders Paul Stanley and Gene Simmons as well as guitarist Tommy Thayer and drummer Eric Singer 香蕉视频直播 took the stage at the in December at New York City香蕉视频直播檚 famed Madison Square Garden, they ended by revealing of themselves.

The cutting-edge technology was created by George Lucas香蕉视频直播 special-effects company, Industrial Light & Magic, in partnership with Pophouse. The two companies recently teamed up for in London, in which fans could attend a full concert by the Swedish band in their heyday, as performed by their own digital avatars.

The ways in which Kiss香蕉视频直播 avatars will be utilized has yet to be announced, but Pophouse CEO Per Sundin says fans can expect a biopic, a documentary and a Kiss experience on the horizon.

An avatar show is scheduled to launch in the second half of 2027 香蕉视频直播 but don香蕉视频直播檛 expect it to look anything like 香蕉视频直播淎BBA Voyage,香蕉视频直播 Sundin told the AP. And fans can expect it to kick off in North America.

Sundin says the goal of the purchase is to 香蕉视频直播 which he believes sets Pophouse apart from .

香蕉视频直播淭he record companies, the three big ones that are left, they香蕉视频直播檙e doing a fantastic job, but they have so many catalogs and they can香蕉视频直播檛 focus on everything,香蕉视频直播 he says. 香蕉视频直播淲e work together with Universal (Music Group) and Kiss, even though we will own the artists rights, and we香蕉视频直播檙e doing it in conjunction with Kiss. But yes, we bought all rights, and that香蕉视频直播檚 not something I香蕉视频直播檝e seen that clear before.香蕉视频直播

香蕉视频直播淚 don香蕉视频直播檛 like the word acquisition,香蕉视频直播 tells the AP over Zoom, assuring the band would never sell their catalog to a company they didn香蕉视频直播檛 appreciate.

香蕉视频直播淐ollaboration is exactly what it香蕉视频直播檚 about. It would be remiss in our inferred fiduciary duty 香蕉视频直播 see what I just did there? 香蕉视频直播 to the thing that we created to abandon it,香蕉视频直播 he continued. 香蕉视频直播淧eople might misunderstand and think, 香蕉视频直播極K, now Pophouse is doing that stuff and we香蕉视频直播檙e just in Beverly Hills twiddling our thumbs.香蕉视频直播 No, that香蕉视频直播檚 not true. We香蕉视频直播檙e in the trenches with them. We talk all the time. We share ideas. It香蕉视频直播檚 a collaboration. Paul (Stanley) and I especially, with the band, we香蕉视频直播檒l stay committed to this. It香蕉视频直播檚 our baby.香蕉视频直播

And within that: no more live touring, for real. 香蕉视频直播淲e香蕉视频直播檙e not going to tour again as Kiss, period,香蕉视频直播 he says. 香蕉视频直播淲e香蕉视频直播檙e not going to go put the makeup on and go out there.香蕉视频直播

Kiss are Pophouse香蕉视频直播檚 second investment outside of Sweden: In February, Cyndi Lauper entered a partnership with the company which including the sale of the and a new immersive performance project she香蕉视频直播檚 calling an 香蕉视频直播渋mmersive theater piece香蕉视频直播 that transports audiences to the New York she grew up in.

The aim is to develop new ways to bring Lauper香蕉视频直播檚 music to fans and younger audiences through new performances and live experiences.

香蕉视频直播淢ost suits, when you tell them an idea, their eyes glaze over, they just want your greatest hits,香蕉视频直播 Lauper told the AP at the Pophouse headquarters in Stockholm in February. 香蕉视频直播淏ut these guys are a multimedia company, they香蕉视频直播檙e not looking to just buy my catalog, they want to make something new.香蕉视频直播

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