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Kelowna hip-hop artist makes waves on the West Coast

Artist Cameron James and filmmaker Jordan Powers proof talent doesnt stop at west coast

Two up-and-coming Kelowna artists are proof that West Coast talent doesn香蕉视频直播檛 stop in Vancouver.

Artist Cameron Ambrosio, who goes by Cameron James, and filmmaker Jordan Powers are making waves in the local arts community with the recent release of James香蕉视频直播 second single, Voodoo.

Growing up in Kelowna, they have seen the underground music scene in Kelowna grow into a collaborative, thriving network of young artists.

James, 22, and Powers, 25, are at the forefront of this scene, which they say is more collaborative than competitive.

香蕉视频直播淭here are so many talented people here in Kelowna香蕉视频直播t seems like everyone is super supportive of each other. Cam can get access from five different dudes for beats, I can call on six different camera guys to come help for a music video香蕉视频直播t香蕉视频直播檚 a good spot to be in right now,香蕉视频直播 said Powers.

香蕉视频直播淭hat香蕉视频直播檚 another way of putting Kelowna on the map, you香蕉视频直播檙e going to get places by helping each other,香蕉视频直播 added James.

Jordan Powers (left) and Cameron Ambrosio (right) pictured downtown Kelowna. (Phil McLachlan - 香蕉视频直播)


The music video for Voodoo, features the familiar sight-lines of Kelowna香蕉视频直播檚 Knox Mountain and the Mission area waterfront.

Since its release on and (warning: explicit content) a few days ago, the new single has been watched several thousand times.

Simplicity was their goal during the filming of the song, which took just 30 minutes to write and three hours to film.

James has been sitting on this tune since last year when he wrote it and is happy to finally pair it with a video.

READ MORE: My Kelowna: Filmmaker captures underground arts and culture scene

The song features a message about pushing forward and pursuing your dreams.

香蕉视频直播淚 love to push that you can do whatever you want to do. Especially where we香蕉视频直播檙e at, me personally, I香蕉视频直播檓 born and raised in Kelowna, I just turned 22 years old, and it香蕉视频直播檚 kind of my time,香蕉视频直播 said James.

香蕉视频直播淚f I want and try and do something that I love for a career, it香蕉视频直播檚 right now and just trying to get that across to people, that you dictate your future.香蕉视频直播

He says the recent release of this song has re-lit his creative fire, as James is excited about what the future will bring.

Creativity has always surrounded the two young artists, ever since they were in high school together at Okanagan Mission Secondary.

When James was 18, he was involved in the creation of rap group Rare Breed, which Powers helped film.

Even four years ago, James said the young music scene in Kelowna hadn香蕉视频直播檛 really taken off yet.

But now, he said he香蕉视频直播檚 starting to see young musicians pop up left and right.

However, he said being a musician in 2020 is very multifaceted, and requires perseverance.

香蕉视频直播淚f you香蕉视频直播檙e going to do this, it香蕉视频直播檚 more than just making the music. It香蕉视频直播檚 promoting yourself, and your stuff, and using outlets香蕉视频直播ot just Instagram, Youtube and Twitter, now it could be TikTok or something else like that,香蕉视频直播 James said.

Both artists hope to continue seeing more artists break out into the light.

香蕉视频直播淚t香蕉视频直播檚 only going to help, right. That香蕉视频直播檚 just going to put Kelowna and the West Coast, on the map, even for people in Vancouver,香蕉视频直播 James said.

香蕉视频直播淲hen you think West Coast, you香蕉视频直播檙e going to think Vancouver, and for everyone in Vancouver to know where Kelowna is, and know that there香蕉视频直播檚 actual talent (here), that香蕉视频直播檚 huge.香蕉视频直播

The music video for James香蕉视频直播 next single release, Halloween, is set to drop Oct. 31. Listen to Voodoo through the link below (warning: explicit content).

READ MORE: Kelowna City Hall hit by anti-pandemic vandalism

READ MORE: 15 cases of COVID-19 tied to Kelowna Francophone school outbreak

Do you have something to add to this story, or something else we should report on? Email: phil.mclachlan@kelownacapnews.com


 


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Phil McLachlan

About the Author: Phil McLachlan

Phil McLachlan is the editor at the Penticton Western News. He served as the reporter, and eventually editor of The Free Press newspaper in Fernie.
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