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Jerry Seinfeld on Pop-Tarts, 㽶ƵֱUnfrosted㽶Ƶֱ and commitment to the bit

Legendary comedian makes a rare foray into movies, talks about his enduring love of the joke
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Jerry Seinfeld poses for a portrait to promote the film 㽶ƵֱUnfrosted㽶Ƶֱ on Tuesday, April 16, 2024, in New York. (Photo by Victoria Will/Invision/AP)

has been responsible for more movies than you think.

Yes, he co-wrote and lent his voice to 2007㽶Ƶֱs 㽶ƵֱBee Movie.㽶Ƶֱ But before that, 㽶ƵֱSeinfeld㽶Ƶֱ 㽶Ƶֱ where going to the movies, with or without the aid of Moviefone, was nearly as regular a destination as the coffee shop 㽶Ƶֱ gave birth to dozens of (fake) films. 㽶ƵֱRochelle, Rochelle.㽶Ƶֱ 㽶ƵֱPrognosis Negative.㽶Ƶֱ 㽶ƵֱSack Lunch.㽶Ƶֱ

But nearly three decades after Seinfeld was, in one episode, cajoled into bootlegging 㽶ƵֱDeath Blow,㽶Ƶֱ he has finally made his first film. Seinfeld directed, co-wrote and stars in a star-studded comedy about the invention of the Pop-Tart premiering May 3 on Netflix.

The film, which co-stars Melissa McCarthy, Jim Gaffigan, Hugh Grant and others, is an outlandish, 㽶ƵֱMad Men㽶Ƶֱ-inspired 㽶Ƶֱ60s-set satire in which Kellogg㽶Ƶֱs and Post Cereal are engaged in a cutthroat race to 㽶Ƶֱupend America㽶Ƶֱs breakfast table.㽶Ƶֱ

㽶ƵֱWhen you see any scene of it you go, 㽶ƵֱWhat is that?㽶Ƶֱ And I was very happy about that,㽶Ƶֱ Seinfeld said in a recent interview. 㽶ƵֱI like that you look at it and go, 㽶ƵֱI don㽶Ƶֱt know what this is.㽶Ƶֱ㽶Ƶֱ

For Seinfeld, who has resolutely stuck to stand-up since 㽶ƵֱSeinfeld㽶Ƶֱ ended in 1998, it㽶Ƶֱs a rare post-sitcom project, joining a short and sporadic list including the short-lived reality series 㽶ƵֱThe Marriage Ref㽶Ƶֱ and the popular streaming show

㽶ƵֱUԴڰDzٱ,㽶Ƶֱ though, returns Seinfeld to one of his abiding passions. Remember all those cereal boxes in his apartment on 㽶ƵֱSeinfeld㽶Ƶֱ? The Pop-Tart is a particular fascination, though. In his 2020 comedy special 㽶Ƶֱ23 Hours to Kill,㽶Ƶֱ it formed an extended bit beginning with the childhood memory: 㽶ƵֱWhen they invented the Pop-Tart, the back of my head blew right off.㽶Ƶֱ

For Seinfeld, the Pop-Tart has an almost mythical quality. A movie about Oreos or Milk Duds or even Junior Mints wouldn㽶Ƶֱt work, he says. But the Pop-Tart is different.

㽶ƵֱA lot of it is the word. It㽶Ƶֱs a funny word,㽶Ƶֱ says Seinfeld. 㽶ƵֱI heard Mattel is trying to do a Hot Wheels movie. That could work. Certain things really got us when we were kids, you know?㽶Ƶֱ

In a wide-ranging interview, Seinfeld discussed subjects large and small.

AP: Is it true that your moments on were improvised with Larry David?

SEINFELD: The idea occurred right in that moment. I said, 㽶ƵֱHey, let㽶Ƶֱs talk about the finale right now.㽶Ƶֱ We had been talking about it all day because it was their finale. We were just talking about series finales all day. And I was saying that 㽶ƵֱMad Men㽶Ƶֱ was my favorite and I thought 㽶ƵֱThe Sopranos㽶Ƶֱ one was great, and obviously ours was what it was.

AP: What does that mean? You㽶Ƶֱre happy with it or not?

SEINFELD: Well, I think what we said in that scene. We thought, 㽶ƵֱYeah, that would have been better.㽶Ƶֱ (Laughs) It㽶Ƶֱs very hard to remember. The emotional state I was in after nine years was a little ragged. Maybe we weren㽶Ƶֱt thinking quite clearly. The idea of doing that on his show 㽶Ƶֱ the math of it is really amazing. To do that, two people have to have two successful long-running sitcoms and they have to be playing themselves, with a 25-year separation. When I was driving home that night on the 10 in LA, my head was exploding because of the math of what just happened 㽶Ƶֱ to set something up in 㽶Ƶֱ98 and pay it off in 㽶Ƶֱ23. For a joke person like me, I felt like I landed on the moon.

AP: 㽶ƵֱUnfrosted㽶Ƶֱ began with an old stand-up bit of yours. Is it surprising to you that you㽶Ƶֱve made a movie about it?

SEINFELD: It was all (㽶ƵֱSeinfeld㽶Ƶֱ writer) Spike Feresten㽶Ƶֱs idea. I did not want to do it. I did not think it would work. What㽶Ƶֱs a movie about inventing the Pop-Tart? That㽶Ƶֱs not funny. And (㽶ƵֱSeinfeld㽶Ƶֱ writer) Andy Robin came up with the idea that it㽶Ƶֱs 㽶ƵֱThe Right Stuff.㽶Ƶֱ And I went, 㽶ƵֱOh, that㽶Ƶֱs funny.㽶Ƶֱ

AP: I think you have a line about 㽶Ƶֱsplitting the atom of breakfast㽶Ƶֱ so this is also like a snack-size

SEINFELD: Yes, 㽶ƵֱOԳ𾱳.㽶Ƶֱ I think it㽶Ƶֱs a fun game if anyone wants to play 㽶Ƶֱ how many movies we stole from. Obviously, 㽶ƵֱThe Godfather,㽶Ƶֱ obviously 㽶ƵֱThe Right Stuff.㽶Ƶֱ At one point, I was going to say, 㽶ƵֱI㽶Ƶֱll bury you under the ground, Eli,㽶Ƶֱ from 㽶ƵֱThere Will Be Blood.㽶Ƶֱ And we weren㽶Ƶֱt even going to explain it. The character㽶Ƶֱs name wasn㽶Ƶֱt Eli.

AP: You suggested you only say you love Pop-Tarts to make the joke work.

SEINFELD: I probably just said that to make that point. But I do love Pop-Tarts. I had one yesterday. We were doing a social media piece with Jimmy Fallon and Meghan Trainor. I took a bite and I went, 㽶ƵֱThis is fantastic.㽶Ƶֱ What I like about it is the man-made quality of it. I love great objects that fit in your hand in a nice way. A pack of cigarettes is one of the greatest things you can put in your hand. It just feels great. Dice feel great. I like a nice spoon. I like things. (Laughs)

AP: Were you aware of the recent trend of movies based on products?

SEINFELD: Yeah, but we were started long before that. I was a little disappointed that I suddenly became part of a trend but there was nothing we could do about it.

AP: Do you have any guesses as to why we㽶Ƶֱve turned our focus to American consumerism? Your film is a big, silly satire of American consumerism.

SEINFELD: For me, I love men in suits talking about something stupid, like cereal and puffs and sprinkles.

AP: You㽶Ƶֱve often spoken about your dedication to sharpening and sculpting a joke. Are you still driven by that?

SEINFELD: I started a bit the other night about your kitchen sponge on the sink looking up at you going: 㽶ƵֱI don㽶Ƶֱt know how much more you think I have. I was done two months ago.㽶Ƶֱ Now it㽶Ƶֱs just growing and growing into a monologue of your kitchen sponge telling you, 㽶ƵֱLet me go! Let me die a rectangle, not in pieces.㽶Ƶֱ When I lock on to something like that, I just want to see how far I can go with it, how long will they let me talk about this.

AP: You㽶Ƶֱre about to turn 70. Is that meaningful to you?

SEINFELD: No.

AP: Some entertainers turn inward when they reach their 70s, like Steven Spielberg did with But maybe this is a very personal movie for you.

SEINFELD: Very much. This is my 㽶ƵֱFabelmans.㽶Ƶֱ Because I㽶Ƶֱm not interested in my life. I㽶Ƶֱm interested in eating.

AP: Why have you always avoided topically or politics in your comedy?

SEINFELD: I don㽶Ƶֱt have the fluency. Your comedic thing, whatever it is, it only works on certain things. My thing only works on these dumb things.

AP: Still, there is a kind of meaning in dedicating yourself to meaninglessness.

SEINFELD: I㽶Ƶֱve discussed this at length with my friend Joel Hodgson (㽶ƵֱMystery Science 3000㽶Ƶֱ) and he㽶Ƶֱs incredibly articulate on this subject, which is: The throw-away culture of our childhood was not throw-away to us. We deeply love these things and they were meaningful in their meaninglessness.

AP: You and Marc Maron had as almost diametrically opposed comedians. He believes in baring his soul on stage and you pledge fidelity to the joke. I thought you were both right.

SEINFELD: My attitude, I think, was more talking to comedians. I think comedians, if they want to survive throughout their life doing this, they have to pay close attention to the laughs. No less value in what he㽶Ƶֱs doing, but I would worry about how long would this last for in your life. But, yeah, that㽶Ƶֱs a good point. We were both right, just different.

AP: You㽶Ƶֱve said you want to do stand-up into your 80s and beyond.

SEINFELD: To the end. To the very end.

AP: You still feel that way?

SEINFELD: Yeah. The only hard part of my life is the other things. People do ask me about slowing down and I go, 㽶ƵֱThe work part of my life is not stand-up. It㽶Ƶֱs all the other things.㽶Ƶֱ Stand-up is an incredible, pure experience. Surfing is the great regret of my life that I never really got good at that. I did it for two weeks one time many years ago. But if you were a surfer, you would never stop doing it. That㽶Ƶֱs what stand-up is for me. Feeling that energy, that natural life-force energy under you and around you, I never get tired of that.

AP: Are you thinking about another stand-up special?

SEINFELD: No, I㽶Ƶֱm not. I㽶Ƶֱm not sure of it as a comedy form for me right now. I would love to think of something else, if I even wanted to do it 㽶Ƶֱ which I don㽶Ƶֱt right now. Like, 㽶ƵֱComedians in Cars Getting Coffee,㽶Ƶֱ the subtext of that is: I㽶Ƶֱm really sick of talk shows on TV. That㽶Ƶֱs why I did that. And let me show you why. We don㽶Ƶֱt want to see them sitting on a couch anymore. The people who are doing it aren㽶Ƶֱt having any fun doing it. That was my anti-talk show. So I would want to do an anti-stand-up special if I did one. I envy, sometimes, these little Italian artisans who don㽶Ƶֱt really care if anybody knows who they are or what they do. And stand-up can be like that. Any writing work is very lonely work. Stand-up, in a way, is kind of a private, lonely world. I㽶Ƶֱm going to Dayton, Ohio, on Friday. No one㽶Ƶֱs going to know what happened there. I㽶Ƶֱm very attracted to that. I㽶Ƶֱm more attracted to that than, 㽶ƵֱHey everyone, I made a movie.㽶Ƶֱ My way, if I had my choice, is that I would like to do this work very quietly and privately.

AP: It㽶Ƶֱs interesting you㽶Ƶֱd say that as someone who had one of the biggest TV shows ever. Maybe you had your fill of it.

SEINFELD: That㽶Ƶֱs possible. But it never felt like me. Larry and I, when we first started to do the show thought: This will be a really fun, little boutique thing that will just get our people that like this kind of quirky, off-beat thing, and that would be cool. What it became was never on our radar. Then, suddenly, you㽶Ƶֱre a big wave surfer. I think it was tougher on Larry than for me. Because you feel the pressure. I never minded the pressure.

AP: Have you experienced younger generations finding 㽶ƵֱSeinfeld㽶Ƶֱ on Netflix?

SEINFELD: That age around 10 to 12, they seem to find it. They have no idea what it is at first. (Laughs) I think the credit all really goes to Jason (Alexander), Michael (Richards) and Julia (Louis-Dreyfus) 㽶Ƶֱ what they did with those characters, the color that they found in all of those characters. Larry and I, we were just doing these silly conversations, but they made it so accessible. They deserve the credit for the success of the show.

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