With a combined $270 million in worldwide ticket sales, and breathed fresh life into a box office that has , leading to one of the busiest moviegoing weekends of the year.

香蕉视频直播淲icked,香蕉视频直播� starring Ariana Grande and Cynthia Erivo, debuted with $114 million domestically and $164.2 million globally for Universal Pictures, according to studio estimates Sunday. That made it the third-biggest opening weekend of the year, behind only and It香蕉视频直播檚 also a record for a Broadway musical adaptation.

a sequel to his 2000 best picture-winning original, launched with $55.5 million in ticket sales. With a price tag of around $250 million to produce it, 香蕉视频直播淕ladiator II香蕉视频直播� was a big bet by Paramount Pictures to return to the Colosseum with a largely new cast, led by Denzel Washington and Paul Mescal. While it opened with a touch less than the $60 million predicted in domestic ticket sales, 香蕉视频直播淕ladiator II香蕉视频直播� has performed well overseas. It added $50.5 million internationally.

The collision of the two movies led to some echoes of the effect of last year, when 香蕉视频直播淏arbie香蕉视频直播� and 香蕉视频直播淥ppenheimer香蕉视频直播� launched simultaneously. The nickname this time, wasn香蕉视频直播檛 quite as catchy and the cultural imprint also was notably less. Few people this time. The domestic grosses in 2023 香蕉视频直播� $162 million for 香蕉视频直播淏arbie香蕉视频直播� and $82 million for 香蕉视频直播淥ppenheimer香蕉视频直播� 香蕉视频直播� also were higher.

香蕉视频直播淕licked香蕉视频直播� falls short of 香蕉视频直播淏补谤产别苍丑别颈尘别谤香蕉视频直播�

For Universal, which distributed 香蕉视频直播淥ppenheimer香蕉视频直播� last year, the weekend was more a triumph of 香蕉视频直播淲颈肠办别诲香蕉视频直播� than it was of 香蕉视频直播淕licked.香蕉视频直播�

香蕉视频直播淲e saw an opportunity to dominate a weekend and get a very large running start into the Thanksgiving holiday,香蕉视频直播� said Jim Orr, distribution chief for Universal. 香蕉视频直播淲e香蕉视频直播檙e very confident that it will play ridiculously well through the Christmas corridor and into the new year.香蕉视频直播�

But the counter-programming effect was still potent for 香蕉视频直播淲颈肠办别诲香蕉视频直播� and 香蕉视频直播淕ladiator II,香蕉视频直播� which likewise split broadly along gender lines. And it was again the female-leaning release 香蕉视频直播� 香蕉视频直播淲icked,香蕉视频直播� like 香蕉视频直播淏arbie香蕉视频直播� before it 香蕉视频直播� that easily won the weekend. About 72% of ticket buyers for 香蕉视频直播淲颈肠办别诲香蕉视频直播� were female, while 61% of those seeing 香蕉视频直播淕ladiator II香蕉视频直播� were male.

香蕉视频直播淪tanding on their own, each of these movies may have done pretty much what they did, but it香蕉视频直播檚 hard to know,香蕉视频直播� said Paul Dergarabedian, senior media analyst for Comscore. 香蕉视频直播淩aising awareness can indeed lead to an increase in box office. Let香蕉视频直播檚 put it this way: They didn香蕉视频直播檛 hurt each other at all.香蕉视频直播�

Massive marketing campaigns paved the way for opening weekend

While 香蕉视频直播淏补谤产别苍丑别颈尘别谤香蕉视频直播� benefitted enormously from meme-spread word-of-mouth, both 香蕉视频直播淲颈肠办别诲香蕉视频直播� and 香蕉视频直播淕ladiator II香蕉视频直播� leaned on all-out marketing blitzes.

The 香蕉视频直播淕ladiator II香蕉视频直播� campaign featured everything from a with the actual Colosseum in Rome to simultaneously running a one-minute trailer on more than 4,000 TV networks, radio station and digital platforms.

The 香蕉视频直播淲颈肠办别诲香蕉视频直播� onslaught went even further, with pink and green themed 香蕉视频直播淲ickedly Delicious香蕉视频直播� Starbucks drinks, Stanley mugs and Mattel dolls (some of which led to ). Its stars made appearances at the Met Gala and the Olympics.

香蕉视频直播淲e had roughly 400 global brand partners on 香蕉视频直播榃icked,香蕉视频直播� so the campaign was inescapable, said Orr. 香蕉视频直播淎nd our cast, led by Cynthia Erivo and Ariana Grande, worked so hard on this. They were everywhere. They did everything we asked them to do.香蕉视频直播�

Going into the weekend, box office was down about 11% from last year and some 25% from pre-pandemic times. That meant this week香蕉视频直播檚 two headline films led a much-needed resurgence for theaters. With releasing Wednesday, Hollywood might be looking at historic sales over the Thanksgiving holiday.

The two films boosted sluggish box office performance

香蕉视频直播淭his weekend香蕉视频直播檚 two strong openers are invigorating a box office that fell apart after a good summer,香蕉视频直播� said David A. Gross, a film consultant who publishes a newsletter for Franchise Entertainment.

Though 香蕉视频直播淲颈肠办别诲香蕉视频直播� will face some direct competition from 香蕉视频直播淢oana 2,香蕉视频直播� it would seem better set up for a long and lucrative run in theaters than 香蕉视频直播淕ladiator II.香蕉视频直播� Though some have dinged 香蕉视频直播淲颈肠办别诲香蕉视频直播� for running long, at 2 hours and 40 minutes, the film has had mostly stellar reviews. Audiences gave it an 香蕉视频直播淎香蕉视频直播� on CinemaScore. The reception for 香蕉视频直播淲颈肠办别诲香蕉视频直播� has been strong enough that Oscar prognosticators expect it to be a contender for best picture at the Academy Awards, among other categories.

Producers, perhaps sensing a hit, also took the step of splitting 香蕉视频直播淲颈肠办别诲香蕉视频直播� in two. Part two, already filmed, is due out next November. Each 香蕉视频直播淲颈肠办别诲香蕉视频直播� installation cost around $150 million to make.

香蕉视频直播淕ladiator II香蕉视频直播� has also enjoyed good reviews, particularly for Washington香蕉视频直播檚 charismatic performance. Audience scores, though, were weaker, with ticket buyers giving it a 香蕉视频直播淏香蕉视频直播� on CinemaScore. The film will make up for some of that, however, with robust international sales. It launched in many overseas markets a week ago, and has already accrued $165.5 million internationally.

Coming in a distant third place for the weekend was 香蕉视频直播淩ed One,香蕉视频直播� the Dwayne Johnson, Chris Evans holiday movie turned action film. In its second week of release, the Amazon MGM Studios release grossed $13.3 million to bring its two-week global haul to $117 million. At a cost of $250 million to make, 香蕉视频直播淩ed One香蕉视频直播� is the season香蕉视频直播檚 biggest flop, though it could recoup some value for Amazon if it香蕉视频直播檚 more popular once it begins streaming.

Final domestic figures will be released Monday. Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore:

1. 香蕉视频直播淲icked,香蕉视频直播� $114 million.

2. 香蕉视频直播淕ladiator II,香蕉视频直播� $55.5 million.

3. 香蕉视频直播淩ed One,香蕉视频直播� $13.3 million.

4. 香蕉视频直播淏onhoeffer: Pastor Spy Assassin,香蕉视频直播� $5.1 million.

5. 香蕉视频直播淰enom: The Last Dance,香蕉视频直播� $4 million.

6. 香蕉视频直播淭he Best Christmas Pageant Ever,香蕉视频直播� $3.5 million.

7. 香蕉视频直播淗eretic,香蕉视频直播� $2.2 million.

8. 香蕉视频直播淭he Wild Robot,香蕉视频直播� $2 million.

9. 香蕉视频直播淪mile 2,香蕉视频直播� $1.1 million.

10. 香蕉视频直播淎 Real Pain,香蕉视频直播� $1.1 million.