An association representing the live music industry says budget-conscious concertgoers are getting pickier about which shows they go to and spending less money when they get there, posing 香蕉视频直播渁 worrisome trend香蕉视频直播� for an industry facing economic uncertainties and razor-thin margins.

The Canadian Live Music Association released an economic report Thursday that touted $10.92 billion in contributions to gross domestic product in 2023, but also noted fan budgets are being squeezed by escalating ticket prices for top-tier acts, leaving them with less money to also see mid-range or smaller events.

On top of that, the 香蕉视频直播淗ear and Now Survey香蕉视频直播� found younger audiences drink less alcohol, putting a dent in what has traditionally been a steady revenue stream for venues, and that people are more frequently buying tickets last-minute, making it hard for venues and artists to plan.

The president and CEO of the Canadian Live Music Association says audience interest often depends on the specific show 香蕉视频直播� some small venues do very well 香蕉视频直播� but consumer patterns have been shifting for a while.

香蕉视频直播淎nd for a long time we thought it was temporary, but it does feel permanent,香蕉视频直播� Erin Benjamin says from Ottawa.

香蕉视频直播淪ometimes people have to make a choice, and occasionally they make a choice between a big-ticket show 香蕉视频直播� a once in a lifetime chance to see their favourite artist 香蕉视频直播� versus a series of discovery shows with smaller live music venues.

香蕉视频直播淚 don香蕉视频直播檛 think that香蕉视频直播檚 new, necessarily, but given the economic scenario that we香蕉视频直播檙e in, we feel it more acutely.香蕉视频直播�

The report says this uncertainty comes after the majority of live music companies surveyed said revenues grew in recent years after the pandemic, showing resilience in the sector.

It estimates Canada香蕉视频直播檚 live music companies contributed $2 billion to GDP, and nearly $9 billion from tourism stimulated by live music.

The report is billed as the first to assess the economic impact of the live music scene, which during the study period included 3,750 venues, music festivals, live music production companies, equipment rental companies, support organizations, promoters, managers and agents.

It says an estimated 18,945 live music shows were booked in Canada in 2023 香蕉视频直播� roughly 50 shows per day.

The report lands as R&B veteran Jully Black heads out on her first national headlining tour in over a decade, and she says there香蕉视频直播檚 香蕉视频直播渘o comparison香蕉视频直播� to her 2008 tour, which was supported by a sponsorship from Best Buy.

This time, the independent artist-entrepreneur says her band will tour by van instead of bus.

香蕉视频直播淭he tour bus was going to cost us $130,000 so we said, 香蕉视频直播極K, we香蕉视频直播檙e going to do Sprinters,香蕉视频直播櫹憬妒悠抵辈�� says Black, referring to the Mercedes-Benz crew vans.

香蕉视频直播淲e香蕉视频直播檙e going to still do it comfortably, but I香蕉视频直播檓 not getting to wrap the bus, right? We don香蕉视频直播檛 have the sponsorship dollars to wrap the bus right now.香蕉视频直播�

Black says more savings come by combining her band with that of her opener, Edmonton香蕉视频直播檚 Melafrique.

A lot has to go right for the tour to work financially, Black admits: 香蕉视频直播淲e need to sell out. We need to sell merch,香蕉视频直播� says the 香蕉视频直播淪even Day Fool香蕉视频直播� singer, who kicks off her tour Feb. 7 in Oakville, Ont.

Among the fixes sought by the CLMA are: more partnerships with the private sector; measures to address systemic barriers faced by people who are LGBTQ+, Indigenous, Black and people of colour; and deeper integration with tourism initiatives. It also wants to see better compensation and working conditions for those who work in the industry, noting the average salary for a full-time employee is a little more than $31,000 香蕉视频直播� below the poverty threshold.

Benjamin香蕉视频直播檚 group doesn香蕉视频直播檛 represent performers but as a former artist herself she says the cost of touring now 香蕉视频直播渋s off the charts香蕉视频直播� while artists are getting fewer gigs as pandemic pressures forced venues to shutter.

Putting new acts on stage was 香蕉视频直播渁 natural part of the business香蕉视频直播� before COVID-19, but it香蕉视频直播檚 harder for venues today to take any kind of risk.

香蕉视频直播淭here remains a very sort of crushing impact for the small, mid-sized companies,香蕉视频直播� says Benjamin.

香蕉视频直播淭he convergence of inflation and the changes in consumer habits have meant more of an unpredictability and one of the results, the direct result of that, is less risk-taking on stages.香蕉视频直播�

Black has invited emerging artists on her tour and says she would like to see more collaboration among performing artists, even if they are in different genres. She says an agent香蕉视频直播檚 decision early in her career to have her open for the pop-punk band Yellowcard expanded her audience.

香蕉视频直播淢ore privileged artists need to open their minds and open up their opportunities. They say you want to be an ally? Ally. OK, then systemically, let香蕉视频直播檚 ally for each other.香蕉视频直播�

Financial data for the live music report was primarily collected through a survey April 30, 2024 to July 12, 2024. Findings are also based on roundtables with industry representatives and interviews Nordicity held with groups that represent Indigenous and Black music communities, and environmental advocacy groups.

Despite the financial hurdles, Black says just being able to mount a tour 香蕉视频直播� even if it香蕉视频直播檚 scaled back or shorter than hoped for 香蕉视频直播� 香蕉视频直播渋s an absolute win.香蕉视频直播�

Black香蕉视频直播檚 香蕉视频直播淪ongs and Stories香蕉视频直播� tour is bound for a mix of theatres and concert halls in cities including Ottawa, Winnipeg, Camrose, Alta., and London, Ont.

But Black says she香蕉视频直播檚 treating them like big-budget stadium shows, with a top-tier performance to match.

香蕉视频直播淚香蕉视频直播檓 doing this like it is Rogers Centre, and that香蕉视频直播檚 what it feels (like) in my heart.香蕉视频直播�