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Breaking the mold: B.C.'s ArtRow is disrupting the approach to art sales

ArtRow is breaking down barriers and moving art sales online
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Dr. Lara Tomaszewska is the founder of ArtRow.

Online shopping 香蕉视频直播 once a clunky, uncommon practice 香蕉视频直播 is now something that香蕉视频直播檚 become incredibly mainstream. However, there are some markets that, until recently, have been largely confined to bricks and mortar. But during the pandemic, Dr. Lara Tomaszewska saw an opportunity to help change that. 

香蕉视频直播淭he idea for an online art marketplace really came into view for me during the pandemic, when traditional galleries and art shows weren香蕉视频直播檛 open to the public in the same way they were before,香蕉视频直播 explains Lara, describing her business, ArtRow.  

Lara and her team launched ArtRow 香蕉视频直播 an online art marketplace 香蕉视频直播 nearly a year ago, in October of 2023. 香蕉视频直播淚t香蕉视频直播檚 a marketplace for everyday sellers. People can have pieces listed online, maintain possession in the meantime, and they don香蕉视频直播檛 enter into any type of consignment contract with us. We香蕉视频直播檙e trying to break the mold in terms of traditional art sales and create a new type of space where buyers and sellers can be confident making art investment decisions, regardless of their prior experience,香蕉视频直播 she added. 

Unlike other open platforms, ArtRow is a professionally managed marketplace. ArtRow香蕉视频直播檚 network of professionals research and vet each piece listed and manage everything from research on the artist, to valuations, and ultimately the listing and marketing of a piece. 香蕉视频直播淎rtRow is a first mover in this space; we香蕉视频直播檙e considered a disruptor in the traditional business of fine art. It香蕉视频直播檚 really quite an exciting place to be,香蕉视频直播 says Lara. 

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Dr. Lara Tomaszewska gives tips on building and maintaining your art collection. Lia Crowe

She believes the success of the business in its first year is due to several factors, including market shifts during the pandemic. 

香蕉视频直播淕alleries are very important, and they are the backbone of the conventional art market but they香蕉视频直播檙e also facing difficulties and shifts in the art market. Not only is it increasingly expensive to operate brick and mortar locations, more and more purchases, regardless of the good or service in question, are happening online,香蕉视频直播 explains Lara. 

Rapid shifts in technology and the demographic shift of more and more young buyers coming into the market are also having impacts on the traditional art landscape, she adds. 

香蕉视频直播淵oung buyers especially, are savvy in online high value and luxury resale, whether that香蕉视频直播檚 art, handbags, or clothing. ArtRow is a way香蕉视频直播痶o香蕉视频直播痯ivot within a traditional industry and reach everyone 香蕉视频直播 Gen Z and Gen X buyers who are growing their collections and older sellers who are looking to downsize their collections. It works for everyone.香蕉视频直播 

Lara is not only the intrepid mind behind ArtRow, she also holds a PhD in Art History from the University of British Columbia and has lived and worked within the art realms of Toronto, Paris, Vancouver and London. Her global art network sees her working closely with private collectors, institutions, researchers and curators, gallerists, and auction houses and she has sold art from the likes of Pierre-Auguste Renoir, Andy Warhol, and Emily Carr, to name just a few. 

During her interview with Tweed Magazine, Lara was kind enough to share some advice on how to best start and maintain an art collection for your home.  

Like it or Not 

香蕉视频直播淟ook at as much art as possible 香蕉视频直播 go online, go to galleries, go to auctions. Find out what excites you or speaks to you 香蕉视频直播 usually you香蕉视频直播檒l find it will align with something 香蕉视频直播 perhaps a cause or a passion of yours. It could be a particular medium you enjoy, or a specific theme, or an artist, or a topic. Once you find out what speaks to you, write a list. And with that list, you can start to source art.香蕉视频直播 

Collect With a Purpose 

香蕉视频直播淪ourcing art is very intentional. Once you have the list of themes, topics, ideas or artists, it香蕉视频直播檚 time to decide the purpose of your collection. Will the collection ultimately be passed down or donated to an institution, for example? Do you want it to be focused and streamlined? Or diversified to include different mediums and periods, such as historical and contemporary? These are all things to consider.香蕉视频直播 

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David Neel (Kwakwaka'waka), Hum-speck (Hamatsa Soul Catcher for Long Life Giver), 1996, moulded glass, sourced from Mark Loria Gallery. Lia Crowe

At the Source 

香蕉视频直播淲hen it香蕉视频直播檚 time to source, an art advisor can be incredibly helpful. Ideally, we have a large network to draw from, we are independent and neutral, and we will be able to bring you choices from various sources. We will also be able to support you through the purchasing process, including transaction negotiation, shipping, and framing considerations.香蕉视频直播 

Maintenance is Key 

香蕉视频直播淥nce you香蕉视频直播檝e started your collection, make sure you香蕉视频直播檙e keeping it up to date in terms of valuation, insurance and maintenance. We know that about 60 per cent of collectors are concerned about art holding its value 香蕉视频直播 so it香蕉视频直播檚 an important aspect that shouldn香蕉视频直播檛 be overlooked. Here again, the role of an art advisor can be helpful. We can continue to bring you up to date information on your collection香蕉视频直播檚 value and help you to properly care and maintain your collection.香蕉视频直播 

For more information on Lara, . For more information on ArtRow,





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