Pink sauce on that Burger King burger? What about 香蕉视频直播淏arbie-fying香蕉视频直播� your pet with sweaters and beds with Barbie motifs? If that香蕉视频直播檚 too low-brow, perhaps you香蕉视频直播檇 be interested in hot pink Barbie monogrammed knit leggings by luxury designer Balmain instead, selling at Neiman Marcus for a cool $2,150.

Welcome to the wonderful and weird world of marketing.

Ahead of Friday香蕉视频直播檚 U.S. release of the 香蕉视频直播淏arbie香蕉视频直播� movie, parent company Mattel has created a product marketing blitz with more than 100 brands plastering pink everywhere.

There are pink benches at bus stops and pink clothing displayed in store windows. Microsoft香蕉视频直播檚 XBox has come up with a Barbie console series and HGTV is hosting a four-part Barbie Dreamhouse Challenge.

And then there are all the unofficial collaborators trying to grab a piece of the Barbie craze. Restaurants across the country are offering special pink cocktails, while interior decorators are showing options like vibrant pink backsplashes to 香蕉视频直播淏arbiefy香蕉视频直播� your kitchen.

Even the organization I Support the Girls 香蕉视频直播� a nonprofit that has provided 22 million bras and menstrual hygiene products to homeless people, refugees and immigrants 香蕉视频直播� is creating a social media campaign around menstrual periods using Barbie and having volunteers create miniature packages of Barbie-sized menstrual pads and tampons as teaching tools.

香蕉视频直播淭he capability to share stories and knowledge through playing with Barbie is what made us realize we need to jump on this pop culture Barbie bandwagon,香蕉视频直播� said Dana Marlowe, founder and executive of I Support the Girls. 香蕉视频直播淚f you can see yourself in a toy or in a doll, we want to also make sure that we香蕉视频直播檙e raising awareness about bras and clean underwear and the like.香蕉视频直播�

Some experts say all the marketing beyond the movie is only good for the 64-year-old brand, helping to attract multi-generations of fans.

香蕉视频直播淲hen a brand owns something as iconic as the color pink, it香蕉视频直播檚 good news and bad news,香蕉视频直播� said Marc Rosenberg, a Chicago-based toy consultant who led the global marketing teams for Hasbro香蕉视频直播檚 brands like Furby, GigaPets, and Hit Clips. 香蕉视频直播淚n this case, I think it香蕉视频直播檚 all good news. Everyone in the world wants a piece of pink now.香蕉视频直播�

But pundits also say it香蕉视频直播檚 going to be hard for many of the products to stand out when the world is awash in pink.

香蕉视频直播淭here is such a stampede toward this that most people are going to get stepped on and will not be noticed,香蕉视频直播� said Allen Adamson, co-founder of marketing consultancy Metaforce, noting he believes there will be more losers than winners.

For some shoppers like Hollie Krause of Mahwah, New Jersey, Barbie pink blitz that ramped up since June is already getting too much.

Krause, 31, said that she loved her Barbie dolls growing up and had about 20 of them along with a Barbie Dreamhouse. So when some of the merchandise started to roll in earlier this year, she bought Barbie-themed pajamas, a Barbie T-shirt, Barbie-trademarked pink lemonade, along with some other pink outfits.

Now she香蕉视频直播檚 feeling overwhelmed.

香蕉视频直播淏arbie is supposed to be for everyone, but these nostalgic collaborations should feel a little bit more unique or a little bit more creative,香蕉视频直播� said Krause, who plans to focus on limited edition items.

叠补谤产颈别香蕉视频直播檚 an homage to the doll with some biting satire, comes at a time when Barbie sales have been up and down after slumping from 2012 to 2015, when it faced stiff competition from other dolls and was under attack for pushing unrealistic beauty standards to girls and lost some relevance. It enjoyed a big bump in sales during the depths of the pandemic when parents were looking to entertain their children.

Barbie now accounts for one-third of Mattel香蕉视频直播檚 revenue and it has been diversifying the dolls with more skin tones and versions with prosthetic legs, wheelchairs and hearing aids. This year, it unveiled its first

As a result, according to market research firm Circana, Barbie has remained the top fashion doll for the past four years starting in 2019 and through June of this year in the U.S. as well in the combined 12 countries that Circana tracks.

So far, product marketing around the movie has done well.

Mattel香蕉视频直播檚 Barbie that was specifically made for the movie and is dressed in a pink gingham dress, is No. 1 in sales for dolls and for the pre-school dolls and dollhouse category sold on Amazon, according to the retailer香蕉视频直播檚 website.

Neiman Marcus noted that it launched its exclusive Barbie collaboration with Balmain last year and sold out of many items in the first few days. Based on the success of last year香蕉视频直播檚 collaboration and the current , it has reissued the collection starting July 10, the retailer said.

Then there香蕉视频直播檚 the mixed social media reviews for the 香蕉视频直播淧ink Burger香蕉视频直播� offered by Burger King香蕉视频直播檚 franchisee in Brazil. It香蕉视频直播檚 offering a slice of melted cheese, bacon and a smoky-flavored hot pink sauce. The Pink Burger comes in a Barbie Combo, which also features French fries (dubbed 香蕉视频直播淜en香蕉视频直播檚 Potatoes香蕉视频直播�), a pink shake and a pink-frosted donut.

香蕉视频直播淗as BK completely lost its creativity or is just too lazy to think of something better?香蕉视频直播� said one comment on Burger King Brazil香蕉视频直播檚 Instagram account.

Restaurant Brands noted it is a limited-time partnership sold exclusively in the Brazil market and will not be available in the United States nor elsewhere.

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