With the economy in free-fall and so many countries officially reporting a recession, it would be understandable to feel gloomy about the prospects facing us in 2017.

But remember with challenges also comes opportunities.

One of the periods of greatest business diversification and growth happened during the Great Depression of the 1930s, with a shift towards more service-based and small and medium-sized venture enterprises.

It was then that entrepreneurs flourished by clearly addressing the demands of their clients/customers and discovering appropriate market niches that needed to be filled.

If challenging times bring out the best in people, then these may be construed to be great times for our entrepreneurs and small business owners.

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But admittedly the margin for error is smaller.

It is vital to focus on key results, understand what your customers want and discover how your venture needs to develop to meet the needs of your customer base.

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Devote two extra hours each day to your venture: When times get tough, hunker down and focus extra effort on your business.

Scrutinize profit and loss areas: Study your books to assess which activities bring you best return and which bring loss or generate marginal profit.

Focus on making money.

Plan: This is not the time to bury your head and wait for the sunlight. Be proactive.

Develop a 12-month strategy and be prepared to revise it quarterly.

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Look for ways to keep revenue flowing.

Review every expense, every day.

Watch your cash flow like never before, and take steps to conserve your cash.

Make reviewing your books and cash position a daily ritual.

Continually ask yourself, is every expense absolutely essential?

Cut fat, not muscle: Keep your eye on your bottom line. Avoid across the board cuts.

I recently attended the Kelowna Chamber of Commerce Roundtable on the downturn in the economy and heard the expressions of doom and gloom that for those people are very real concerns.

But the most powerful message I took away was a unified cry from the attendees to support each other locally in the region, to 香蕉视频直播渄辞苍香蕉视频直播檛 just say that 飞别香蕉视频直播檒濒 work together, 濒别迟香蕉视频直播檚 actually mean it 香蕉视频直播� and prove 颈迟.香蕉视频直播�

That was worthy of a celebration in itself.

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There is unquestionably a tremendous amount of business for you out there across the OkanaganValley 香蕉视频直播� you just need to go after it. 滨香蕉视频直播檒濒 be cheering you on!