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Salmon Arm clothier celebrates a century in business

Shuswap Clothing and Shoe Company香蕉视频直播檚 Gerald Forman to mark anniversary on Aug. 25
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Shuswap Clothing and Shoe Company owner Gerald Forman will be marking the store香蕉视频直播檚 100th anniversary on Wednesday, Aug. 25, 2021. (Lachlan Labere-Salmon Arm Observer)

Celebrating his store香蕉视频直播檚 100th anniversary, Shuswap Clothing and Shoe Company香蕉视频直播檚 Gerald Forman is used to comments about how he appears to be aging well.

香蕉视频直播淭he only one I worry about is somebody coming in and saying I don香蕉视频直播檛 look good for 100,香蕉视频直播 laughs Forman, who has owned the store on Alexander Street in downtown Salmon Arm since 2000, but began working with the Salmon Arm clothier two decades prior, when it was Beer香蕉视频直播檚 Department Store, started by Clinton Beer.

Beer香蕉视频直播檚 first Salmon Arm clothing store, the Quality Store, opened across from the Montebello Hotel on Alexander Street on Aug. 21, 1921 (located in the building that is currently home to the Shuswap Pie Company and Hidden Gems Bookstore). Later, as the store expanded, so did the name, to Beer香蕉视频直播檚 Department Store.

Salmon Arm Museum archives indicate the Beer香蕉视频直播檚 store expanded in 1927, 1931 and again in 1937. The Beer family also opened clothing stores in Armstrong and Princeton in the late 1920s and early 香蕉视频直播30s.

According to Forman, Beer passed away in 1960 and the store was sold to Andy Morrison and a business partner who Morrison later bought out. Morrison ran the store with his wife before taking on two business partners, Graham Threlkeld and Art Kalke.

Forman began working for the store in 1980, when it had men香蕉视频直播檚, women香蕉视频直播檚 and children香蕉视频直播檚 clothing and footwear all under one roof.

香蕉视频直播淲e used to keep the footwear in the upstairs area, and so if we got busy, there were times literally you were running up and down the steps to get work boots for customers, or cowboy boots because we kept those up there as well,香蕉视频直播 said Forman. 香蕉视频直播淚t was a lot of running back and forth. I definitely stayed in better shape.香蕉视频直播

In 1987, Morrison sold the men香蕉视频直播檚 clothing and footwear part of the business to Kalke and Threlkeld, and the two kept it going under the name Shuswap Clothing & Shoe Co. until 1996, when Threlkeld retired. Forman then bought 50 per cent of the business, and he and Kalke ran it until 2000 when Kalke died and he purchased the remainder from Kalke香蕉视频直播檚 family.

Asked about fashion trends that have come and gone over that time, one Forman didn香蕉视频直播檛 mind seeing go the way of the dodo were outfits from the days of disco.

香蕉视频直播淚n my 40-plus years I香蕉视频直播檝e seen styles come back again; there are slight changes to them but not a huge change,香蕉视频直播 said Forman.

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In that same time period, he香蕉视频直播檚 seen changes in Salmon Arm香蕉视频直播檚 downtown, including when Alexander used to be a two-way street. Currently, he said one of the bigger ongoing challenges for the downtown is parking.

香蕉视频直播淲e always have to look forward to creating more parking and accessibility for everyone,香蕉视频直播 said Forman.

With the coming and going of larger department stores, and the growth of online shopping, Forman credits a couple of things for the ongoing success of his business: customer service and the quality of the products he sells.

香蕉视频直播淚 always feel that if you treat people the way you香蕉视频直播檇 like to be treated, that hopefully they香蕉视频直播檒l keep coming back. So far for us it香蕉视频直播檚 worked well,香蕉视频直播 said Foreman, noting the store has loyal customers not just in Salmon Arm, but throughout Canada and elsewhere in the world.

Forman will be hosting a 100th anniversary celebration at the store on Wednesday, Aug. 25. He said there will be cake, refreshments, giveaways and prizes to be won.

Asked what has kept him going over the past 100, er, 40 years, Forman replied, without hesitation: the customers.

香蕉视频直播淚 love meeting with people, chatting with them, finding out where they香蕉视频直播檙e from.香蕉视频直播



lachlan@saobserver.net
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Lachlan Labere

About the Author: Lachlan Labere

Editor, Salmon Arm Observer
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