The European Union slapped Meta with a record $1.3 billion privacy fine Monday and ordered it to stop transferring users香蕉视频直播� personal information across the Atlantic by October, the latest salvo in a .

The penalty of 1.2 billion euros is the biggest since the EU香蕉视频直播檚 strict data privacy regime took effect five years ago, surpassing in 2021 for data protection violations.

Meta, which had previously warned that services for its users in Europe could be cut off, vowed to appeal and ask courts to immediately put the decision on hold.

The company said 香蕉视频直播渢here is no immediate disruption to Facebook in Europe.香蕉视频直播� The decision applies to user data like names, email and IP addresses, messages, viewing history, geolocation data and other information that Meta 香蕉视频直播� and other tech giants like Google 香蕉视频直播� use for targeted online ads.

香蕉视频直播淭his decision is flawed, unjustified and sets a dangerous precedent for the countless other companies transferring data between the EU and U.S.,香蕉视频直播� Nick Clegg, Meta香蕉视频直播檚 president of global affairs, and chief legal officer Jennifer Newstead said in a statement.

It香蕉视频直播檚 yet another twist in a legal battle that began in 2013 when Austrian lawyer and privacy activist Max Schrems filed a complaint about Facebook香蕉视频直播檚 handling of his data following former National Security Agency contractor of electronic surveillance by U.S. security agencies. That included the disclosure that Facebook gave the agencies access to the personal data of Europeans.

The saga has highlighted the over the differences between Europe香蕉视频直播檚 strict view on data privacy and the comparatively lax regime in the U.S., which lacks a federal privacy law. The EU has been a global leader in reining in the power of Big Tech with a series of regulations and protect users香蕉视频直播� personal information.

An agreement covering EU-U.S. data transfers known as the by the EU香蕉视频直播檚 top court, which said it didn香蕉视频直播檛 do enough to protect residents from the U.S. government香蕉视频直播檚 electronic prying. Monday香蕉视频直播檚 decision confirmed that another tool to govern data transfers 香蕉视频直播� stock legal contracts 香蕉视频直播� was also invalid.

last year on a reworked Privacy Shield that Meta could use, but the pact is awaiting a decision from European officials on whether it adequately protects data privacy.

EU institutions have been reviewing the agreement, and the bloc香蕉视频直播檚 lawmakers , saying the safeguards aren香蕉视频直播檛 strong enough.

The Ireland香蕉视频直播檚 Data Protection Commission handed down the fine as Meta香蕉视频直播檚 lead privacy regulator in the 27-nation bloc because the Silicon Valley tech giant香蕉视频直播檚 European headquarters is based in Dublin.

The Irish watchdog said it gave Meta five months to stop sending European user data to the U.S. and six months to bring its data operations into compliance 香蕉视频直播渂y ceasing the unlawful processing, including storage, in the U.S.香蕉视频直播� of European users香蕉视频直播� personal data transferred in violation of the bloc香蕉视频直播檚 privacy rules.

In other words, Meta has to erase all that data, which could be a bigger problem than the fine, said Johnny Ryan, senior fellow at the Irish Council for Civil Liberties, a nonprofit rights group that has worked on digital and data issues.

香蕉视频直播淭his order to delete data is really a headache for Meta,香蕉视频直播� Ryan said. If the company has to scrub data for hundreds of millions of European Union users going back 10 years, 香蕉视频直播渋t is very hard to see how it will be able to comply with that order.香蕉视频直播�

If a new transatlantic privacy agreement does take effect before the deadlines, 香蕉视频直播渙ur services can continue as they do today without any disruption or impact on users,香蕉视频直播� Meta said.

Schrems predicted that Meta has 香蕉视频直播渘o real chance香蕉视频直播� of getting the decision materially overturned. And a new privacy pact might not mean the end of Meta香蕉视频直播檚 troubles, because there香蕉视频直播檚 a good chance it could be tossed out by the EU香蕉视频直播檚 top court, he said.

香蕉视频直播淢eta plans to rely on the new deal for transfers going forward, but this is likely not a permanent fix,香蕉视频直播� Schrems said in a statement. 香蕉视频直播淯nless U.S. surveillance laws gets fixed, Meta will likely have to keep EU data in the EU.香蕉视频直播�

Schrems said a possible solution could be a 香蕉视频直播渇ederated香蕉视频直播� social network, where European data stays in Meta香蕉视频直播檚 data centers in Europe, 香蕉视频直播渦nless users for example chat with a U.S. friend.香蕉视频直播�

Meta warned in its latest earnings report that without a legal basis for data transfers, it will be forced to stop offering its products and services in Europe, 香蕉视频直播渨hich would materially and adversely affect our business, financial condition, and results of operations.香蕉视频直播�

The social media company might have to carry out a costly and complex revamp of its operations if it香蕉视频直播檚 ultimately forced to stop the transfers. Meta has a fleet of 21 data centers, according to its website, but 17 of them are in the United States. Three others are in the European nations of Denmark, Ireland and Sweden. Another is in Singapore.

Other social media giants are facing pressure over their data practices. about the Chinese-owned short video sharing app香蕉视频直播檚 potential cybersecurity risks with a $1.5 billion project to store U.S. user data on Oracle servers.

Kelvin Chan, The Associated Press

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