Small business and non-profit organizations around British Columbia are struggling to get noticed in an extremely competitive market.
But the battle can soon be over thanks to a one-day Marketing Bootcamp offered in Kelowna on Feb. 29 and Kamloops on March 1.
香蕉视频直播淢arketing is often an afterthought for small businesses, but it shouldn香蕉视频直播檛 be,香蕉视频直播� said George Affleck, the president and CEO of Curve Communications, a Vancouver-based marketing agency.
香蕉视频直播淲ithout the proper strategy, companies can香蕉视频直播檛 stand out from the competition.香蕉视频直播�
Affleck and a team of experts are behind these one-day intensive marketing classes, which will teach participants how to jumpstart their marketing campaigns and build their brands.
Affleck is a former journalist and Curve香蕉视频直播檚 founder and CEO. He香蕉视频直播檚 also the author of Buzz: How to Grow Your Small Business Using Grassroots Marketing. With more than 15 years in the industry, Affleck has developed a fail-safe grassroots marketing model that can help launch or create awareness about any business.
Amanda Bates, Curve香蕉视频直播檚 vice-president, brings more than 20 years of experience in journalism, producing and television to the workshops. She is an expert crafter of pitches and knows what it takes to get journalists to cover stories.
Stephen Johnson is a master of Google search algorithms, pay-per-click campaigns and search engine optimization (SEO). He works behind the scenes to make marketing efforts stand out from the competition.
Buzz, Affleck香蕉视频直播檚 book, was released at the end of 2015 and covers tools and tips business owners need to launch and grow their companies.
In it, Affleck describes his Buzz Formula香蕉视频直播攁 marketing method he has honed over the years. It香蕉视频直播檚 a formula he will share with participants in the Kelowna and Kamloops workshops.
香蕉视频直播淯nlike other courses, these marketing bootcamps won香蕉视频直播檛 take a generic, catchall approach,香蕉视频直播� Affleck said.
香蕉视频直播淏efore participants even set foot in the training room, we will evaluate their existing online presences香蕉视频直播攆rom websites to social media.香蕉视频直播�
For companies and organizations without websites, the Curve team will explain why having an online presence is a necessary component to an effective marketing campaign.
Business owners will learn how to manage their SEO, Google AdWords and Facebook advertising.
香蕉视频直播淚香蕉视频直播檒l take participants on a tour of search engines and reveal how companies can profit from them,香蕉视频直播� Johnson said.
Participants will discover how to create ads for print, radio, television and online formats, write compelling content and harness the power of email marketing while adhering to Canadian anti-spam laws.
Curve has years of experience in media buying and will show workshop participants how to negotiate ad placement, create promotional campaigns, foster community relations, place corporate donations and develop strategic pitches for journalists.
香蕉视频直播淚 received countless pitches as a producer, but many of them lacked research and newsworthiness,香蕉视频直播� Bates said. 香蕉视频直播淛ournalists are busy and don香蕉视频直播檛 have time to figure out what you香蕉视频直播檙e trying to say. We know how to get their attention.香蕉视频直播�
Not only will bootcampers get all the advice they need to help their companies and organizations stand out from the competition, they will receive a free copy of Buzz and an hour-long complimentary one-on-one session with Affleck, Bates or Johnson.
香蕉视频直播 is also partnering with Curve Communications and will offer ad bundle discounts to all those who register for the marketing bootcamp.
香蕉视频直播淲e香蕉视频直播檙e happy to support a training program that helps businesses in Kelowna and Kamloops flourish,香蕉视频直播� said Karen Hill, 香蕉视频直播 publisher.
To register, contact Kerry Slater via email at kerry@bccommunitynews.com.
