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Environmental group accuses B.C.香蕉视频直播檚 Lululemon of greenwashing

Stand.earth says clothing firm香蕉视频直播檚 records don香蕉视频直播檛 reflect marketing, wants competition bureau probe
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A non-profit organization in British Columbia says it has asked Canada香蕉视频直播檚 Competition Bureau to investigate athletic-wear giant Lululemon, arguing the company is misleading customers about its environmental impacts. The Lululemon logo is seen on a wall at the company香蕉视频直播檚 headquarters in Vancouver, B.C., Thursday, May 25, 2023. THE CANADIAN PRESS/Darryl Dyck

A non-profit organization in British Columbia says it has asked Canada香蕉视频直播檚 Competition Bureau to investigate athletic-wear giant Lululemon, arguing the company is misleading customers about its environmental impacts.

A statement from Stand.earth says Lululemon has been using the slogan 香蕉视频直播淏e Planet香蕉视频直播 as part of its 香蕉视频直播渋mpact agenda香蕉视频直播 released in 2020, but the company香蕉视频直播檚 own reports reveal a doubling of greenhouse-gas emissions since then.

Lululemon香蕉视频直播檚 2022 impact report says its 香蕉视频直播減roducts and actions help lead (the) industry toward a climate-stable future where nature and people thrive.香蕉视频直播

It says the Vancouver-based company aims to meet a series of climate action targets by 2030, including a 60-per-cent reduction in emissions intensity for 香蕉视频直播淪cope 3香蕉视频直播 operations, which encompasses the making and shipping of clothing globally.

But Lululemon香蕉视频直播檚 reports, cited by Stand.earth, show total emissions for that category rose to nearly 1.7 million tonnes, up from about 830,000 tonnes in 2020.

Lululemon did not immediately respond to a request for comment.

The company香蕉视频直播檚 report shows 香蕉视频直播淪cope 3香蕉视频直播 activities represent 99.7 per cent of its total carbon footprint.

The report says Lululemon has met its goal to power its own facilities with 香蕉视频直播渞enewable electricity,香蕉视频直播 while noting the goal to reduce emissions in 香蕉视频直播淪cope 3香蕉视频直播 operations 香蕉视频直播渘eeds acceleration.香蕉视频直播

Tzeporah Berman, international program director for Stand.earth, told a press conference on Monday that Lululemon香蕉视频直播檚 branding amounts to 香蕉视频直播済reenwashing,香蕉视频直播 purporting to be a climate steward while pocketing profits associated with rising emissions.

The Competition Bureau has yet to confirm whether it has received the application from Stand.earth to investigate Lululemon under the Competition Act.

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