Cold weather and an outdated roll-up-the-rim-to-win promotion slowed sales at Canadian Tim Hortons locations in its most recent quarter, said the CEO of the coffee chain香蕉视频直播檚 parent company, prompting Restaurant Brands International Inc. to revamp the contest for next year.
Comparable store sales at Tim Hortons fell 0.6 per cent worldwide, and 0.4 per cent in Canada. The company only breaks out each chain香蕉视频直播檚 home market for comparable sales figures.
READ MORE:
香蕉视频直播淚 hate using weather as an excuse,香蕉视频直播� said CEO Jose Cil, who has just served his first full quarter in the top post, during a conference call with investors Monday morning.
The company estimates severe winter weather during the quarter, which ended March 31, resulted in a drag of about one per cent on comparable sales.
The weather woes started in the back half of January and lasted until the end of February, said Alex Macedo, Tim Hortons president, in an interview following the conference call, and impacted performance across Canada.
A weak roll-up-the-rim campaign also contributed to the negative figure.
RBI started to see a decline in the program香蕉视频直播檚 effectiveness last year, said Cil, and decided to expand the number of giveaways for 2019香蕉视频直播檚 contest. However, the added investment did not drive the engagement the company expected and dragged down comparable sales about 0.5 per cent over the quarter.
香蕉视频直播淚t香蕉视频直播檚 become clear to us that it needs a modern and fresh approach to engage our guests in a stronger way going forward,香蕉视频直播� he said. A team is working to reboot the program for next year and that will include a seamless digital integration.
Comparable sales at the company香蕉视频直播檚 two other chains were positive. Burger King comparable sales increased 2.2 per cent. Popeyes comparable sales increased 0.6 per cent.
Cil stressed the company does not believe that the negative comparable sales figure for Tim Hortons accurately reflects the underlying strength of the Canadian business and said the company expects its April comparable sales to come in at about 1.5 per cent.
Aleksandra Sagan, The Canadian Press
Like us on and follow us on
