㽶ƵֱBusiness is good,㽶Ƶֱ said Melanie Teed-Murch, president of Toys 㽶ƵֱR㽶Ƶֱ Us and Babies 㽶ƵֱR㽶Ƶֱ Us Canada.
She was being interviewed in the Langley Toys 㽶ƵֱR㽶Ƶֱ Us store, a few weeks after a deal was completed to keep the Canadian chain of toy stores in business despite the shutdown of the U.S. parent company of the same name.
㽶ƵֱThey (Toys 㽶ƵֱR㽶Ƶֱ Us in the U.S) closed their door on June 29 and it is no more,㽶Ƶֱ she said.
Since then, Teed-Murch said, some former shoppers of the American stores have been coming north.
㽶ƵֱWe have lots of U.S. customers writing to us and crossing borders (to shop).㽶Ƶֱ
On June 1, Toys 㽶ƵֱR㽶Ƶֱ Us (Canada) Ltd. closed a deal with Fairfax Financial Holdings Ltd. to buy the chain, which operates over 80 stores and employs more than 4,000 people.
㽶ƵֱWe㽶Ƶֱre Canadian owned and operated,㽶Ƶֱ Teed-Murch said.
㽶ƵֱWe㽶Ƶֱre here to play and we㽶Ƶֱre here to stay.㽶Ƶֱ
Among Canadian customers, there has been some confusion about the fate of the two chains, Teed-Murch said, stressing the Canadian stores are doing well.
㽶ƵֱThe financial situation is bright,㽶Ƶֱ she said.
㽶Ƶֱ(The fact that) we㽶Ƶֱll be reinvesting in our stores is what Canadian customers need to know.㽶Ƶֱ
The Langley store happens to be the first new-concept store opened by Toys 㽶ƵֱR㽶Ƶֱ Us Canada, a 㽶Ƶֱcustomer centric㽶Ƶֱlayout that will be applied to 40 other stores in coming weeks, Teed-Murch said.
The format includes dedicated play areas, interactive stations for kids and mobile pay, part of an 㽶Ƶֱomnichannel strategy㽶Ƶֱ to connect to customers wherever, whenever and however they want through the chain㽶Ƶֱs online webstore, mobile and store shopping experience.
㽶ƵֱIt㽶Ƶֱs onwards and upwards,㽶Ƶֱ Teed-Murch says.
In announcing the deal with Fairfax Financial, the Canadian chain said it remained committed to its philanthropic initiatives, such as the Starlight Dashes across Canada where seriously ill children from the Starlight Children㽶Ƶֱs Foundation get three minutes to race around the store and fill their carts with toys.
When Toys 㽶ƵֱR㽶Ƶֱ Us in the States announced it was looking to sell off its Canadian subsidiary as part of its bankruptcy proceeding, Toys 㽶ƵֱR㽶Ƶֱ Us Canada issued a statement that its business was managed in Canada, operated autonomously from the U.S. operations, and had a 㽶Ƶֱstrong cash and liquidity position.㽶Ƶֱ
All customer programs like Baby Registry, 㽶ƵֱR㽶ƵֱClub loyalty and wish list continued to operate.
Gift cards purchased in Canada can be redeemed anytime online and in any store location across the country.
dan.ferguson@langleytimes.com
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