Whatever your tipple, Angela Hansen㽶Ƶֱs liquor store on Vancouver㽶Ƶֱs Commercial Drive has stock to satisfy, from Prosecco to tequila 㽶Ƶֱ so long as you don㽶Ƶֱt want any actual liquor.
Hansen㽶Ƶֱs 㽶Ƶֱalcohol free liquor store㽶Ƶֱ Mocktails opened last March, and just a few days into the new year, she was anticipating a 㽶Ƶֱboom㽶Ƶֱ for her business.
㽶ƵֱDry January, I think is gonna be a big thing for the alcohol-free world,㽶Ƶֱ she said, referring to the global movement to cut back on alcohol this month. 㽶ƵֱSome people are begrudgingly doing it, and others are very, very enthusiastic to do it, and they㽶Ƶֱre excited that they have this. You don㽶Ƶֱt have to do Dry January with a Coca-Cola or something like that.㽶Ƶֱ
It㽶Ƶֱs not the only business catering to the market 㽶Ƶֱ just a block away is The Drive Canteen, a snack-bar that offers 㽶Ƶֱsophisticated non-alcoholic beverages㽶Ƶֱ in its store. In Port Coquitlam, B.C., there㽶Ƶֱs Bevees, a 㽶Ƶֱbooze-free bottle shop㽶Ƶֱ that opened in November 2023.
The rise of stores like Mocktails and others comes as health concerns around alcohol rise 㽶Ƶֱ and as British Columbia㽶Ƶֱs once-booming craft beer industry goes through tough times. A series of high-profile brewers have closed down or are in financial strife; many cite economic conditions as well as a shift in drinking preferences.
It㽶Ƶֱs unclear whether greater awareness of health risks associated with alcohol are reducing demand, but the rise of booze-free options offer alternatives to those seeking to cut back after an alcohol-fuelled holiday season.
㽶ƵֱWe㽶Ƶֱre coming out of December, which is like the heaviest drinking month of the year for most people,㽶Ƶֱ said Dr. Tim Naimi, director of the University of Victoria㽶Ƶֱs Canadian Institute for Substance Use Research.
The research body launched an online tool this month that allows individuals to calculate their alcohol risks based on their consumption, and Naimi said it㽶Ƶֱs important for consumers to make 㽶Ƶֱinformed decisions.㽶Ƶֱ
The risks of excessive alcohol consumption are well-documented, but have come into sharper focus in Canada since January 2023, when the government-supported Canadian Centre on Substance Use and Addiction said the risk of cancer rises at much lower levels of alcohol consumption than previously thought.
Any more than two standard drinks a week put people at higher risk, it said in its report.
Last week, the U.S. Surgeon General released a new advisory about alcohol and the risks of cancer it carries, calling for health warning labels on alcohol products.
Naimi was involved in the research that went into updating the CCSA alcohol guidance, and said it is 㽶Ƶֱcommon sense㽶Ƶֱ for the U.S. Surgeon General to call for better labelling.
㽶ƵֱOther packaged food and beverage products in Canada require quite a bit of information. But if I buy a bottle of Scotch, it just says 40 per cent (alcohol by volume) and that㽶Ƶֱs pretty much it.㽶Ƶֱ
Naimi said a lot of information consumers get about alcohol comes from the industry, and the calculator tool employs 㽶Ƶֱgood up-to-date science㽶Ƶֱ to inform people of their health risks.
㽶ƵֱBut more importantly, it㽶Ƶֱs just for people who are considering cutting back,㽶Ƶֱ he said.
The upheaval of the COVID-19 pandemic saw alcohol consumption peak, Naimi said.
㽶ƵֱAlcohol consumption was at an all-time high during COVID and it㽶Ƶֱs come down a little bit to more like pre-COVID levels,㽶Ƶֱ he said. 㽶ƵֱI don㽶Ƶֱt think it㽶Ƶֱs changed that much.㽶Ƶֱ
For some in the booze business, though, the aftermath of the pandemic has coincided with tough times.
Award-winning Andina Brewing closed its East Vancouver brewery, just a dozen or so blocks away from Mocktails, in April 2023, after six years in business. Other closures followed, including Burnaby㽶Ƶֱs Studio Brewing that permanently closed in December 2023, then Riot Brewing in Chemainus on Vancouver Island a month later.
In a farewell message, Studio Brewing cited 㽶Ƶֱconsumer preference shifting away from craft beer㽶Ƶֱ as well as other economic challenges.
After a decade as one of Vancouver㽶Ƶֱs smallest brewers, Callister Brewing shut down around the same time as Studio and Riot brewing. But it had a fallback.
While the company cited rising costs at its brewery site, it also said there was a need to focus on the 㽶Ƶֱrapid growth㽶Ƶֱ of its non-alcoholic Callister Craft Soda.
It pitches the sodas in a language familiar to the craft-beer scene 㽶Ƶֱ they are 㽶Ƶֱcrafted locally㽶Ƶֱ, and made in 㽶Ƶֱsmall batches.㽶Ƶֱ
Meanwhile, B.C.㽶Ƶֱs craft beer reckoning continues.
In November 2024, Central City Brewing in Surrey 㽶Ƶֱ maker of Red Racer beer, as well as de-alcoholized brews under the Street Legal brand 㽶Ƶֱ sought creditor protection. Court documents outline post-pandemic financial troubles that required it to restructure.
Company president Daryll Frost detailed 㽶Ƶֱeconomic challenges㽶Ƶֱ including minimum wage increases, labour shortages, higher taxes and higher food and supply costs.
Another factor, Frost㽶Ƶֱs court filing said, was 㽶Ƶֱreduced demand for alcohol products generally.㽶Ƶֱ
Naimi said he was unaware whether demand has actually diminished, though he said recent indications that younger people are drinking less than previous generations are 㽶Ƶֱkind of interesting.㽶Ƶֱ
Customers at Mocktails said they had a number of reasons for going booze-free.
Hilary Hansen 㽶Ƶֱ no relation to the owner 㽶Ƶֱ stopped by for alcohol-free tequila to make margaritas. She said she can㽶Ƶֱt drink alcohol because she㽶Ƶֱs pregnant.
㽶ƵֱObviously the baby㽶Ƶֱs the biggest concern, but I would say in general I would like to drink less outside of being pregnant,㽶Ƶֱ she said. 㽶ƵֱIt㽶Ƶֱs not the alcohol, it㽶Ƶֱs the taste, so I just want something really nice in a cocktail that I can enjoy and not have any negative health impact for either me or, right now, the baby.㽶Ƶֱ
㽶ƵֱHaving options like this is really nice,㽶Ƶֱ she said.
Enrique Rodriguez, the husband of Mocktails㽶Ƶֱ owner, said he㽶Ƶֱs also reduced his alcohol intake after initially not wanting to follow Hansen down a sober path.
He said that at parties with his family in Mexico, he used to see alcohol as 㽶Ƶֱthe climax of freedom, but it㽶Ƶֱs not.㽶Ƶֱ
Now, he said he alternates between alcoholic and non-alcoholic drinks on nights out.
㽶ƵֱFor me it㽶Ƶֱs like an awakening,㽶Ƶֱ he said. 㽶ƵֱI can make better decisions to say, 㽶ƵֱOK, I had enough, I gotta go, you know, tomorrow I have things to do㽶Ƶֱ and boom, I had the best of both.㽶Ƶֱ